Amazon is a renowned online shopping portal specialising in selling products in every category to cater to the needs of every homeowner. The capital growth of this company has touched a whopping $117 billion, thanks to its user-friendly platform with innovative features.
A CNBC report indicates that in the next five years, Amazon India will contribute around 20% of Amazon�s overall growth. As this online marketplace has the potential to grow even bigger in the coming years, business owners like you can take advantage of selling on Amazon India and take your business to new heights.
Steps on How to Sell on Amazon India
Are you wondering how to become a seller on Amazon India? Follow the steps mentioned below to become a part of this country�s biggest online selling platform:
Step 1: Setting Up a Seller Account
Visit the official website of Amazon India to register as a seller. Provide information like your personal details, business information like the name of your enterprise, address details, tax ID number, and bank details.�
Step 2: Creation of Product Listings
As soon as your seller registration is complete, begin product listings on the marketplace of Amazon India. You can list the products separately or in bulk quantity on a spreadsheet.
Step 3: Decide the Pricing
Fix the prices you wish to sell each product for after considering the similar products sold by other sellers on the platform to avoid overpricing. Remember that Amazon India will deduct the referral fees from your product�s selling price.
Step 4: Duly Fulfill the Order Requirements
When customers place an order for your products, Amazon India will notify you by email. Make sure that you use good-quality packaging to pack the product and ship it to your buyer within the specified timeframe.
Step 5: Know About Getting Payments
Amazon India will make the payment into your bank account within two weeks after every sale you make.
Step 6: Business Management
As an Amazon India seller, you will be required to track sales, maintain inventory details, and pay attention to the inquiries placed by customers.�
How To Make Money as an Amazon India Seller?
Now that you know how to sell on Amazon India, the next step is to learn how to make profits and become a successful seller. Follow these pointers to reap profits as an Amazon India seller.
- Enhance your Product Listings: Optimising your product listings would help grab potential buyers’ attention when they search for similar products on Amazon India. Try to improve your online visibility by creating catchy titles with relevant keywords, comprehensive descriptions, high-resolution product pictures, and prices.
- Offer Products with the Best Prices: To emerge as a successful seller on Amazon India, fixing competitive prices for your products is important. Perform research about the price range of similar products offered by your rivals and set the pricing accordingly. Ensure you get a good profit margin even after deducting expenses like Amazon fees.
- Maintain the Inventory: It is essential to manage your inventory effectively. Keep tracking the levels of every product in your inventory to avoid overstocking and out-of-stock conditions when a buyer orders it. Restock the products as and when required by utilising the inventory management tools on Amazon.
- Focus on Customer Service: Aiming to gain more positive customer reviews can help you earn the status of a trusted seller on Amazon. Pay attention to delivering excellent customer service to increase your rating by initiating quick responses to customer queries, fixing any issues raised by the customer, providing high-quality products, and delivering orders within the specified date.
- Reap the Benefits of Advertising Tools by Amazon: Amazon India offers several advertising tools to help their sellers promote their products and reach out to a large customer base. You can enhance your product visibility by choosing Sponsored Display Ads, Sponsored Brands, or Amazon Sponsored Items.
What Products Should Be Listed on Amazon India?
Even though Amazon India lets you sell a comprehensive range of products under several categories, a few products might require prior permission or have to fulfil specific requirements to be listed. For instance, if you plan to offer health and wellness products, you should meet the strict rules and regulations laid out by Amazon related to labelling and product safety.
To know how to sell on Amazon India, check out Amazon India�s product policy and seller guidelines page before listing your products for sale. Listed below are the top listed products on Amazon India’s site.
- Books: You can sell used and new books for kids and adults on Amazon India.
- Health and Beauty: Haircare, skincare, vitamins, supplements, and cosmetics can be sold on the site after fulfilling the specific requirements.
- Musical Instruments: String instruments, wind instruments, percussion instruments, and more can be sold.
- Clothing and Fashion Accessories: Fashion jewellery, handbags, travel bags, shoes, and slippers can be sold under this category.
- Sports Equipment: Workout equipment like dumbbells, kettles, exercise balls, elliptical bikes, cycles, treadmills, camping gear, and more can be sold.
- Automotive and Industrial Products: Automobile parts, helmets, and repair tools can be listed under this category.
- Electronics: Whether it is a smartphone, laptop, headphones, earbuds, PCs, or electronic accessories, you can sell them all at Amazon India.
- Handmade Products: Amazon Handmade lets you sell handicraft wares like handloom products, artisan jewellery, and art and craftwork.
FAQs�on How to Become an Amazon Seller
Here are some frequently asked questions on how to sell on Amazon:
How can I begin selling on Amazon India right away?
To know how to sell on Amazon India, you must follow a few steps, like registering as an Amazon seller, providing accurate details while listing your products, fixing the right price, packing and dispatching the merchandise promptly, and offering excellent customer service.
Does Amazon India charge any commission from the seller?
Amazon India will charge you a small amount as a referral fee for every product you sell. The amount differs from one merchandise category to the next. The referral fee percentage will vary between 8% and 15% based on the product category you cater to.
Why should a seller pay attention to my product prices?
When selling in India�s highly competitive online marketplace, a seller must pay attention to product pricing. Fix the product prices based on the analysis of your competitors� products to stay ahead while grabbing the attention of prospective buyers.
Is it possible to track my performance as an Amazon seller?
Yes, Amazon India provides an array of performance indicators like customer reviews, conversion rates, and sales volume. With these indicators, it is easy to identify areas for improvement and rectify them to stay successful.
Should I make use of the fulfilment services of Amazon to make large profits?
Though Amazon does not compel you to use fulfilment services, it will be beneficial for sellers. You can avail yourself of Prime membership and rapid shipping to improve sales and ratings.
To become a part of the more than 300,000 registered sellers on Amazon India selling products across 14,200 pin codes, read this seller guide to start selling on this biggest online marketplace. Whether you are a startup or an established business owner, selling your products on Amazon India can help increase your profits while connecting with a broader audience base.�
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