If you sell on Amazon, you must be familiar with the fierce competition that exists in the marketplace. Amazon provides a free program for registered businesses that eases their efforts against trademark infringement to provide you with a competitive edge.
Through this post, we will learn about the Amazon Brand Registry, who can sign-up for it, the process to apply, and why brands should enrol in it.
- What Is The Amazon Brand Registry?
- Who Can Sign Up for the Amazon Brand Registry?
- Steps on How to Enrol in the Amazon Brand Registry
- What are the Benefits of Enrolling in the Amazon Brand Registry?
- What are the New Seller Incentives in the Amazon Brand Registry?
- Key Takeaways of Joining the Amazon Brand Registry Programme
- FAQs on the Amazon Brand Registry
What Is The Amazon Brand Registry?
The Amazon Brand Registry is a program that has been designed to assist brand owners in safeguarding their intellectual property and product material on Amazon. Regardless of whether you sell in an Amazon store, the Amazon Brand Registry offers free assistance in helping brand owners manage their listings, protect their intellectual property (IP), and expand their businesses. It also provides registered sellers on Amazon with access to a wide variety of optimisation tools.
Who Can Sign Up for the Amazon Brand Registry?
Provided below is the list of businesses that can sign up for the Amazon Brand Registry:
- Manufacturers or owners of private-label brands.
- Distributors who have trademark licences.
- Resellers and those who have been given formal written authorization by a manufacturer or brand owner to manage the product.
Steps on How to Enrol in the Amazon Brand Registry
There are some requirements that must be met in order for your brand to be eligible for the Amazon Brand Registry. To sign up for the Amazon Brand Registry, follow the steps below:
Step 1: Verify Your Eligibility
A text-based or image-based trademark, either pending or registered, is required for brands. The seller must either have an active trademark registration in each of the nations where you want to enrol or a pending trademark application that has been submitted through Amazon IP Accelerator.
Additionally, the Brand Registry may accept brands that have pending trademark applications in a small number of trademark offices (see the section on country-specific regulations). The trademark for your company’s name must be either a text-based mark (a word mark) or an image-based mark (a design mark) that contains letters, numbers, or other symbols.
Example of text-based or image-based trademark:
Note: The eligible trademarks may fall into a variety of categories based on the trademark agency that issued them, depending on where they are registered. You can check the enrollment requirements for each nation for your Brand Registry application here.
Step 2: Sign Up
Only the owner of the trademark must submit applications to the Brand Registry. Make sure to have the trademark holder enrol the brand first. If you are an authorised agent, then add your account as an additional user. Use your current Seller or Vendor Central credentials to log in if you match the eligibility conditions.
Access to the Brand Registry features and advantages connected to Vendor and Seller services is made possible by using the same username and password. Or, if you don’t already have one, sign up for a free Amazon account.
Step 3: Register Your Brand
After signing in, you must enrol your brand(s). To enrol a brand, you must provide the following details:
- An active or pending trademark, which may be text- or image-based; the brand’s trademark must be visible on your products or packaging, and you must submit photographs demonstrating this.
- Depending on the area of the marketplace you intend to sell in, you will need a country-specific trademark registration number. If you are registering a trademark that currently has an application awaiting approval, you must only input the application number issued by the Intellectual Property Office.
- A list of product categories, if any, under which your brand should be placed. E.g., apparel, sporting goods, electronics, etc.
Following your submission of the above information, Amazon will verify that you are the trademark’s rights owner and get in touch with you or the applicant to satisfy Amazon’s criteria. A verification code will be given to the person. To complete the enrollment procedure, you must return the code to Amazon.
You will have access to the entire set of services and benefits offered by the Amazon Brand Registry, which can help you protect your brand, once Amazon confirms the submitted information.
What are the Benefits of Enrolling in the Amazon Brand Registry?
Some of the key benefits of enrolling in the Amazon Brand Registry are listed below:
1. Extra control over product detail pages, including titles, descriptions, and pictures.
2. Ability to list products using identifications other than UPC and EAN codes:
- The Universal Product Code (UPC) is a type of barcode system extensively utilised across the globe to track trade items in stores.
- On the other hand, the International Article Number (also referred to as the European Article Number, or EAN) is a globally recognised standard for barcode symbology and numbering. It is employed in international trade to identify a particular retail product category packaged in a specific configuration and originating from a specific manufacturer.
3. Being able to provide advanced and sophisticated seller support.
4. Make use of predictive automation using machine learning methods.
What are the Other Important Benefits of Enrolling in the Amazon Brand Registry?
Registered users are provided with additional tools by Amazon to scale up their sales. These tools are supposed to help the seller grow their business using machine learning and AI assistance. Some of the tools support and programs available for Amazon Brand Registry users are listed below:
1. A+ Content
Amazon Sellers can customise their listings using A+ Content. On Amazon product description pages, use A+ Content to highlight your company and product attributes. Explore features in depth with technical specifications, information on similar products, and supplementary rich content like photographs, videos, or product setups. Then use our Manage Your Experiments tool to perform A/B testing to optimise for conversion.
2. Sponsored Brands Ads
Sponsored Brands can aid consumers in discovering your brand and products through creative advertisements that appear in relevant Amazon shopping results.
3. Amazon Stores Builder
With the help of Amazon Stores Builder, you can build and manage a specific page that is structured and customized to showcase all of your products on a single storefront.
4. Amazon Live Creator
Potential clients can ask questions via live chat on Amazon Live Creator.
5. Transparency Program
You can control who sells your goods with the help of a transparency program.
6. Project Zero Program
Once the violation of the terms of service has been confirmed, the Project Zero Program allows you to blacklist the offending users.
7. Amazon Vine Programme
The Amazon Vine Programme invites the most reliable consumers on Amazon to submit evaluations of the products to draw in new customers by offering frank and objective criticism.
8. Virtual Bundles Tool
With the help of the Virtual Bundles Tool, brand owners may put together unique “bundles” from a variety of related products bought from a single detail page.
10. Amazon Attribution Tool
Analytics visibility into social media, display ads, and email marketing data is provided through the Amazon Attribution Tool.
What are the New Seller Incentives in the Amazon Brand Registry?
Amazon supports individuals and businesses that are willing to make their presence known on e-marketplaces. Thus, Amazon provides New Seller Incentives for new sellers. The first 90 days are particularly important for Amazon sellers to create marketing, fulfilment, pricing, and other procedures to speed up performance after their launch.
Enrolling in the Brand Registry grants access to a set of tools previously only available to brand owners, and at the moment, qualified new sellers can additionally profit from over $50,000 worth of potential advantages, such as:
- Receive 5% of the first $1,000,000 in branded sales you make.
- Obtain up to 30 trusted reviews for one product on Vine for free (a $200 value).
- Get up to 2000 free Transparency Codes (worth $100).
Key Takeaways of Joining the Amazon Brand Registry Programme
- Including a logo on the package and the product: Yes, it is expensive and time-consuming, but if you have a top-selling product, it is worthwhile.
- Expect branding and unique packaging to boost your cost per unit by roughly 10%.
- While Brand Registry cannot completely deter counterfeiters, it does make the process of eliminating them simpler and more effective.
FAQs on the Amazon Brand Registry
Some of the frequently asked questions about the Amazon Brand Registry are answered below.
What is the Price of Getting an Amazon Brand Registry?
The Amazon Brand Registry is a free service. It costs nothing to take part in the program or use the Brand Registry services it offers. It will cost roughly $500 for ten years of protection for a seller to register their trademark with Amazon.
Is Amazon Brand Registry Mandatory?
No, the Amazon brand registry is not mandatory. Even if a brand hasn’t signed up for the program, it can still be a successful Amazon retailer. In light of this, the brand registry program will protect your company if you already own a trademark for your brand.
Can I Create an Amazon Store Without Brand Registry?
Yes, you can create an Amazon store without a brand registry. However, registering your brand has advantages like giving you more control over product listings, giving you access to alternatives for better content like A+ content, and giving you more brand protection tools.
How Much Does a Logo Design Cost in India?
It is crucial to take into account the method the logo designer or design firm uses. If you’re a small business or startup looking for high-quality design, you should budget between ?1,000 and ?50,000 for a reliable logo with acceptable manufacturing quality.
Who Can Use TM Symbols in India?
When a trademark owner submits a trademark registration application to the Registrar of Trademarks, the TM symbol(�) is used. The TM symbol acts as a notice to infringers, copycats, duplicators, and counter-fitters that a trademark registration application exists for the trademark in question.
When claiming ownership of text, a logo, a design, or an image that they have not yet officially registered as their own with a regulatory body, trademark owners use the TM symbol after it. Businesses commonly use the TM symbol to denote their first use of the mark or the fact that they have applied for its registration.
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