CRM, an acronym for Customer Relationship Management, refers to a strategic approach employed by businesses to effectively manage and nurture their interactions and associations with customers. With the aid of CRM software, businesses can store and readily access vital customer information securely. They can carefully monitor sales activities and deals, ensuring complete visibility and control.

What Is CRM Software?
CRM software serves as a valuable tool or platform to interact with and associate with customers. It empowers businesses to organise and oversee various customer interactions efficiently, encouraging stronger relationships. By providing a centralised system, CRM software facilitates the tracking of customer engagements, the storage of customer data, the management of leads and opportunities, and the facilitation of communication channels with customers.
CRM software enables the automation of marketing campaigns, streamlining processes, and optimising customer outreach. Additionally, it facilitates the management of customer support tickets, ensuring timely and efficient resolution of issues. Finally, by generating reports and extracting insights, CRM software empowers businesses to make informed, data-driven decisions, leading to improved operational efficiency and customer-centric strategies.
10 Best CRM Software in 2023
Provided below is the list of the top 10 CRM Software in India:
| Name | Free Trial |
| Monday.com | Available |
| Pipedrive | Available |
| Striven | Available |
| Salesforce | Available |
| Zoho CRM | Available |
| Hubspot CRM | Available |
| nocrm.io | Available |
| Oracle Netsuite | Not Available |
| Freshmarketer | Available |
| Act! CRM | Available |
1. Monday.com
The CRM software offered by Monday.com provides businesses with flexible control over managing customer data, interactions, and processes according to their preferences. The software ensures the security and confidentiality of all stored data.

With integrated contact forms, businesses can easily capture leads online and automatically insert leads from other forms. Additionally, Monday.com allows for the import o leads from various tools, simplifying the process of consolidating customer information in one centralized location. It was developed by Roy Mann and Eran Zinman in the year 2010. It supports all the widely used operating platforms, which include Windows, Mac, Android and iOS.
Product Link: Click Here
Software Pricing: There are five options from which an individual can choose to avail different features of CRM software. The five options are Free, Basic, Standard, Pro and Enterprise.
- In the Free package, only two members can access the file, you get limited column types and less storage as well.
- In the Basic package, you have the option to share files or data with other members who can edit them. The cost is ? 662 per member, and there is no limit to the number of viewers for any file. The Basic package is available for ? 1985/month when billed annually.
- The Standard package is highly favoured among all the available options due to its comprehensive features. It includes everything offered in the Basic and Free packages, along with additional benefits such as guest access and the ability to create a dashboard combining up to 5 boards, among other features. The Standard package is available for ? 2480/month when billed annually. In the Standard package to add an extra seat, you need to pay ? 827/seat.
- The Pro package is available for ? 3969/month when billed annually with an additional of ? 1323/seat. The Pro package includes all the features of the Standard package and expands the limits of everything provided in the Standard package.
- The last package is Enterprise which offers all the features of the Pro pack and additional features as well. To know the price of the Enterprise package you need to get in touch with monday.com customer care.
Pros:
- Customizable Workflows: The software allows businesses to create and customize workflows according to their specific needs, enabling efficient task management and collaboration among team members.
- Integration Capabilities: Monday CRM software integrates seamlessly with a wide range of third-party tools and applications, allowing businesses to streamline their processes and enhance productivity.
Cons:
- Limited Advanced Features: Compared to some other CRM software options, Monday CRM software may have limitations in terms of advanced features and functionalities that are available in more specialised CRM platforms.
- Customization Restrictions: While Monday CRM software offers customization options, there may be limitations on the extent to which businesses can customise certain aspects of the platform, which may be a drawback for those requiring highly tailored solutions.
Reviews: paceMonday CRM software has successfully earned the trust of more than 180,000 customers and is still growing at a rapid speed. The customizable workflows enable businesses to adapt the software to their specific needs, ensuring efficient task management and productivity.
Monday CRM software is a valuable asset for businesses seeking to enhance their customer relationship management and workflow management capabilities.
Similar Apps: ClickUp, Wrike, Hive, and many others are similar to Monday CRM software. These work in a similar way and are even compared often based on the features they have to offer.
Used By: Monday CRM software is used by a lot of companies like Canva, Hulu, Coco Cola, and many others companies like these that use the services that Monday CRM software has to offer.
2. Pipedrive
Pipedrive is a software that helps businesses manage their sales processes and relationships with customers. It provides a centralised platform to track leads, manage deals, and automate sales tasks.
Using Pipedrive, businesses can easily organize their sales pipeline by visualizing and tracking each stage of the sales process. Users can add leads, assign tasks, set reminders, and collaborate with team members to ensure a smooth sales workflow.

Pipedrive was founded in the year 2010 with the help of a big investment from Vista Equity and a few co-founders. The few co-founders who played a big role in creating Pipedrive are Martin Henk, Ragnar Sass and Martin Tajur.
Product Link: Click Here
Software Pricing: There are five options from which an individual can choose to avail different features. The five options are Essential, Advanced, Professional, Power and Enterprise. You have the opportunity to try out each package free of charge for a period of 14 days.
- In the Essential package, you get basic features like seamless data import and more than 400 integrations. The Essential package is available for ? 829/user/month when billed annually.
- The Advance package is available for ? 1657/user/month when billed annually. The Advance package combines all the features from the Essential pack and a few extra features like automation builder, including email sequences, meetings, email, video call scheduling and many more.
- The Professional package is available for ? 3315/user/month when billed annually. This pack combines all the features of the Advanced pack and adds a few extra features like document and contract management with e-signatures, extra deals, field customization options and many more.
- The Power package is available for ? 4144/user/month when billed annually. In this pack, we are able to do project planning, tracking, and delivery, we get phone support; CRM implementations; and many more.
- The last package Pipedrive has to offer to its customers is the Enterprise package which includes features from all the packs and adds some extra features like enhanced security preferences, unlimited reports and customisations and double the automation per user. The Enterprise package is available for ? 4972/user/month when billed annually.
Pros:
- Intuitive and user-friendly interface: Pipedrive offers a clean and easy-to-navigate interface, making it simple for users to manage their sales processes efficiently.
- Visual sales pipeline: The software provides a visual representation of the sales pipeline, allowing users to track deals and progress at each stage.
Cons:
- Limited reporting and analytics: The reporting and analytics capabilities in Pipedrive are not as robust as those offered by some other CRM software, making it less suitable for businesses requiring in-depth data analysis.
- Limited reporting and analytics: The reporting and analytics capabilities in Pipedrive are not as robust as those offered by some other CRM software, making it less suitable for businesses requiring in-depth data analysis.
Reviews: Pipedrive CRM software has successfully earned the trust of more than 100,000 customers and is still growing with rapid speed. The software offers customization options to tailor it to specific workflows and integrates smoothly with other tools to streamline operations. While the automation features may be limited compared to some competitors, the activity tracking and reminder system help users stay organized.
Similar Apps: Insightly CRM, Microsoft Dynamics 365 Sales, Zoho CRM, and many others are similar to Pipedrive CRM software. These work in a similar way and are even compared often based on the features they have to offer.
Used By: Pipedrive CRM software is used by a lot of companies like Built.io, MyBank, PandaDoc, and many others companies like these that use the services that Pipedrive CRM software has to offer.
3. Striven
Striven CRM is a comprehensive customer relationship management software designed to offer a range of features and tools to streamline processes, improve customer interactions, and help business grow.
Striven CRM offers businesses the ability to centralize customer data, track leads, manage contacts, and monitor sales pipelines. The software provides a unified platform that promotes collaboration, information sharing, and effective communication among teams across different departments. It was developed by Chris Miles in the year 2008.

In addition, Striven CRM provides marketing automation capabilities that enable businesses to easily create and manage targeted campaigns, track campaign performance, and gain valuable insights. This functionality supports businesses in nurturing leads, improving conversion rates, and enhancing overall marketing effectiveness.
Software Pricing: There are mainly two options from which an individual can choose to avail different feature sets. The two options are Standard and Enterprise.
- In the Standard package, you get to choose the number of users, if you want 20 users, then you would have to pay ? 8204/month as a hosting fee and an additional cost of ? 1657/user. If you have 50 users, then for that there is a separate plan in which the hosting fee is ? 24861.60/month and an additional cost of ? 1243.08/user. Similarly, if you want to have a plan that includes unlimited users, you would have to pay an amount of ? 41353.13/month as a hosting fee and an additional fee of ? 828.72/user.
- In the Enterprise package, you get the same options, but the prices are different in such a way that for 20 users, the hosting fee is ? 16491.53 and ? 3314.88/per user, for 50 users, the hosting fee is ? 49640.33 and ? 2486.16/user, for unlimited users, the hosting fee is ? 82789.13/month and ? 1657.44/user.
- A 7-day free trial is also available.
Pros:
- Improved Customer Relationships: CRM software helps businesses track customer interactions, manage leads, and provide personalized experiences, leading to improved customer satisfaction and loyalty.
- Streamlined Sales Processes: CRM software streamlines sales activities by automating tasks, managing pipelines, and providing sales teams with a clear overview of deals and opportunities.
Cons:
- Complexity for Small Businesses: Some CRM software may have features and capabilities more suitable for larger enterprises, which can be overwhelming or unnecessary for small businesses.
- Integration Limitations: Depending on the CRM software, integration with other business applications and systems may have limitations, potentially hindering seamless data flow and workflow automation.
Reviews: Striven CRM software has successfully earned the trust of more than 8,600 organisations and is still growing. Striven offers a comprehensive CRM system that empowers organizations to effectively manage their sales funnel from start to finish.
What makes the software particularly remarkable is its ability to automate sales funnels and marketing processes. Additionally, users can easily track their sales pipeline from prospecting to final closure.
Similar Apps: Sage Intacct, QuickBooks Desktop Enterprise, SAP S/4HANA Cloud and many others are similar to Striven CRM software. These work in a similar way and are even compared often based on the features they have to offer.
Used By: Striven CRM software is used by a lot of companies like Crest Lock Co., Space Cadets, Rettinger Fireplace, and many others companies like these that use the services that Striven CRM software has to offer.
4. Salesforce
Salesforce CRM is a popular software that helps businesses effectively handle their sales, marketing, and customer service activities. It provides a variety of tools and functions to improve interactions with customers and boost business growth. It was developed by Marc Benioff, and Parker Harris in the year 1999.

Salesforce CRM simplifies customer support and service management by providing features like case management and ticketing systems. This allows businesses to offer prompt and personalised support to customers, increasing satisfaction and loyalty.
Furthermore, Salesforce CRM seamlessly integrates with other applications and systems, allowing businesses to connect and share data across different platforms. This enables smooth collaboration and workflow among different teams and departments.
Product Link: Click Here
Software Pricing: There are mainly four options from which an individual can choose to avail different feature sets. The four options are Starter, Professional, Enterprise and Unlimited.
- The Starter pack is listed for ? 2071.19/user/month when billed annually, it offers the primary feature which a small company or organisation requires to set up their sales and customers.
- The Professional package is available for ? 8284.77/user/month when billed annually. In the Professional package, you get complete-size CRM software for any team size.
- The Enterprise pack is available for ? 14498.14/user/month when billed annually. This pack offer deeply customizable CRM for complete sales and service coverage.
- The Unlimited package is available for ? 26925.11/user/month when billed annually. This package allows you to have unlimited customisations and unlimited sales and service CRM powers.
- A free trial is also available before you choose any of the packages.
Pros:
- Scalability: Salesforce is highly scalable and can accommodate businesses of all sizes, from small startups to large enterprises. As your business grows, you can easily expand and add more users and functionality to your CRM system.
- Advanced Analytics: Salesforce offers robust reporting and analytics tools that provide valuable insights into sales performance, customer behaviour, and marketing campaigns. These insights help businesses make data-driven decisions, identify trends, and optimize their strategies.
Cons:
- Complexity: Salesforce can be complex to set up and configure, especially for businesses with unique or complex requirements. Customizing the system and implementing specific workflows may require technical expertise or assistance from Salesforce consultants.
- Cost: Salesforce CRM software can be expensive, especially for small businesses or startups with limited budgets. The pricing structure and additional costs for add-ons or integrations may make it less affordable for some organizations.
Reviews: Salesforce CRM software has successfully earned the trust of more than 150,000 companies and is still growing. Salesforce CRM is a top-tier cloud-based CRM software that offers innovative solutions for businesses of all sizes, from large enterprises to small startups.
It provides a flexible and scalable platform that can be customized to meet specific business needs and supports growth and upgrades over time. Salesforce CRM provides a comprehensive and user-friendly solution for businesses seeking efficient customer relationship management.
Similar Apps: SugarCRM, HubSpot, Sage, and many others are similar to Salesforce CRM software. These work in a similar way and are even compared often based on the features they have to offer.
Used By: Salesforce CRM software is used by a lot of companies like Genpact, Pepe Jeans, Mahindra, and many others similar companies use the services that Salesforce CRM software has to offer.

5. Zoho
Zoho CRM is an online customer relationship management software that manages sales, marketing, and support on one platform. It is an award-winning platform that offers a lot of features that are useful for start-ups, large enterprises, and verticals like real estate, healthcare, insurance, legal, media, restaurants, and many more.

Zoho CRM is a cloud-based solution, which means it can be accessed from anywhere with an internet connection. It offers mobile apps for iOS and Android devices, allowing users to manage their CRM activities on the go.
The software also integrates with other Zoho applications as well as third-party tools, providing a seamless experience for users. It was developed by Sridhar Vembu and Tony Thomas in the year 1996.
Product Link: Click Here
Software Pricing: There are mainly four options from which an individual can choose to avail different feature sets. The four options are Standard, Professional, Enterprise and Ultimate.
- The Standard pack is listed for ? 800/user/month when billed annually, it offers the primary feature like basic modules, advanced filters, multiple pipelines and many more, which a small company or organisation requires to set up their sales and customers.
- The Professional package is available for ? 1400/user/month when billed annually. In the Professional package, you get all the features listed in the Standard package and a few extra features as well.
- The Enterprise pack is available for ? 2400/user/month when billed annually. This pack offer all the features of the Professional package and some advanced features as well like email parsers, data entry wizards, portals and many more.
- The Ultimate package is available for ? 2600/user/month when billed annually. This package is customizable according to the requirement of the organisation, it offers all the features of the Enterprise package.
- A free trial is also available before you choose any of the packages.
Pros:
- Customization options: The software is highly customizable, allowing businesses to tailor it to their specific needs. Users can customise fields, workflows, and modules to match their unique business requirements.
- Affordable pricing: Zoho CRM offers flexible pricing plans, including a free version for small businesses. This makes it accessible to businesses of all sizes, including startups and SMBs.
Cons:
- User interface: Some users find the user interface of Zoho CRM to be slightly outdated or less intuitive compared to other CRM software options. However, Zoho regularly updates its software and user interface to improve the user experience.
- Support limitations: Although Zoho offers customer support, some users have reported challenges in receiving timely and responsive assistance from the support team. However, this may vary depending on the specific support plan and the nature of the issue.
Reviews: Zoho CRM software has successfully earned the trust of more than 250,000 businesses worldwide and is still growing. Zoho CRM is a cloud-based customer relationship management system that has been on the market for over 15 years. It serves small and medium-sized businesses as well as enterprises, catering to businesses of all sizes. It is a comprehensive business platform that offers more than just a sales pipeline or lead management tool.
Zoho CRM has received prestigious accolades, including PCMag’s Editor’s Choice Award in 2020 and the Business Choice Award in 2019, which recognised its exceptional qualities and user satisfaction.
Similar Apps: HubSpot, SugarCRM, Microsoft, and many others are similar to Zoho CRM software. These work in a similar way and are even compared often based on the features they have to offer.
Used By: Zoho CRM software is used by a lot of companies like Ola, Suzuki, Bose, and many others use the services Zoho CRM software has to offer.
6. Hubspot
HubSpot CRM is a customer relationship management software designed to help businesses manage their sales, marketing, and customer service activities. It offers a range of features and tools to streamline and automate various aspects of customer management.
HubSpot CRM offers a free version with basic features, making it accessible to small businesses and startups. It also provides various pricing plans with additional features and functionalities for businesses with more complex needs.

HubSpot CRM is known for its user-friendly interface, intuitive features, and robust integration capabilities, making it a popular choice among businesses of all sizes. It was developed by Brian Halligan, and Dharmesh Shah in the year 2006.
Product Link: Click Here
Software Pricing: There are mainly four options from which an individual can choose to avail different feature sets. The four options are Free, Starter, Professional, and Enterprise.
- The Free pack offers the basic features which can help small companies and organisations to manage their contacts, and sales and view the dashboard.
- The Starter pack is listed for ? 2485.39/month when billed annually, it offers all the features of the Free pack and enhances it to the next level.
- The Professional package is available for ? 132554.40/month when billed annually. The Professional package of HubSpot CRM offers all the features included in the Starter package, while also introducing additional advanced functionalities that take the capabilities of the Starter pack to a higher level.
- The Enterprise pack is available for ? 414232.50/month when billed annually. This pack offer all the features of the Professional package and some advanced features as well.
Pros:
- Free version available: HubSpot CRM provides a free version that includes essential features, making it accessible for businesses with limited budgets.
- Robust contact and lead management: HubSpot CRM offers powerful contact and lead management features, enabling businesses to track interactions, manage deals, and nurture relationships.
Cons:
- Storage limitations: The free version of HubSpot CRM has limited storage for attachments and files, which may become a constraint for businesses with large amounts of data.
- Support limitations for free users: Free users may have limited access to customer support compared to paid users, which could impact their ability to resolve issues quickly.
Reviews: Hubspot CRM software has successfully earned the trust of more than 177,000 customers and is still growing. HubSpot CRM stands out for its user-friendly platform, enabling clients to get started swiftly without significant modifications. With its simplicity and speed, it encompasses most features found in other CRM tools.
Notably, HubSpot offers the best-in-class integration environment at no cost, surpassing its competitors. Moreover, it boasts flexibility and robustness, making it a versatile and potent software solution.
Similar Apps: Mailchimp, Pipedrive, ActiveCampaign, and many others are similar to Hubspot CRM software. These work in a similar way and are even compared often based on the features they have to offer.
Used By: Hubspot CRM software is used by a lot of companies like Doordash, Reddit, Tumblr, and many others companies like these that use the services Hubspot CRM software has to offer.
7. NoCrm.io
NoCRM.io is a lead management tool for small to medium-sized sales teams. NoCRM.io focuses on the essentials of sales pipeline management, lead tracking, and customer follow-ups. The software provides a user-friendly and straightforward interface, enabling sales teams to navigate and utilise it effectively. Its visual sales pipeline allows users to easily track leads as they progress through different stages of the sales process, ensuring timely follow-ups.

Overall, NoCRM.io offers a user-friendly CRM solution focused on streamlining sales processes, empowering sales teams, and driving business growth. NoCRM was founded by Sunny Paris and G�ven Urganci in the year 2014.
Product Link: Click Here
Software Pricing: There are three options from which an individual can choose to avail different feature sets. The three options are Starter Kit, Sales Expert, and Dream Team.
- The Starter kit offers a lot of features even though it is a starter pack. The Starter Kit is available for ? 828.47/user/month. This pack includes features like Category and tags management, Sales process customisation, Sales reports, in-app and mobile notifications and many more.
- The Sales Expert package is available for ? 1491.24/user/month. This pack offers all the features of the Starter Kit pack with additional features like being able to manage several sales processes, API and advanced integrations and many other useful features.
- The Dream Team package is available for ? 2154.01/user/month. This pack offers all the features of the Sales Expert pack and additional features like team management, advanced email management and many more. A 15-day free trial is also available.
Pros:
- Simplified interface: NoCrm.io offers a clean and intuitive interface, making it easy for users to navigate and use the software effectively.
- Visual sales pipeline: The software provides a visual representation of the sales pipeline, allowing users to track leads and opportunities at different stages of the sales process.
Cons:
- Limited integrations: NoCrm.io may have limited integrations with other software and tools, which could be a drawback for businesses requiring extensive integration capabilities.
- Mobile app limitations: The mobile app of nocrm.io may have some limitations in terms of functionality and user experience compared to the web version.
Reviews: NoCRM.io CRM software has successfully earned the trust of more than 11,000 salespeople, and managers and is still growing. NoCRM.io is a user-friendly and intuitive CRM software that simplifies sales processes and helps businesses effectively manage their leads and opportunities.
Similar Apps: Pipedrive, Nimble, Sugar Sell and many others are similar to NoCRM.io. These work in a similar way and are even compared often based on the features they have to offer.
Used By: NoCRM.io is used by a lot of companies like Getapp, Capterra, Appvizer and many others companies like these that use the services NoCRM.io has to offer.

8. Oracle Netsuite
Oracle NetSuite CRM is a complete software, designed to assist businesses in efficiently managing and improving their sales, marketing, and customer service activities. It provides a variety of features and capabilities that simplify customer interactions, boost sales performance, and enhance customer satisfaction.

Oracle NetSuite CRM allows businesses to access customer data and interactions in real time, empowering them to make informed decisions and provide personalized customer experiences. The software also includes advanced analytics and reporting tools that enable businesses to gain insights into sales performance, customer behaviour, and overall business metrics.
Oracle NetSuite CRM is a robust and complete CRM software that offers significant advantages to businesses of any size, especially those seeking a unified suite of business applications. It was founded by Evan Goldberg in the year 1998.
Product Link: Click Here
Software Pricing: There is no fixed set of features available from which any individual can choose to avail it. You can get in touch with the Oracle Netsuite to get a better understanding of what they have to offer. A free product tour is available.
Pros:
- Real-time visibility: Oracle NetSuite CRM provides real-time visibility into customer data, interactions, and business performance, enabling informed decision-making and timely responses to customer needs.
- Advanced analytics and reporting: The software includes robust analytics and reporting features, allowing businesses to gain insights into sales performance, customer behaviour, and overall business metrics, facilitating data-driven decision-making.
Cons:
- Dependency on Internet connectivity: Being a cloud-based solution, Oracle NetSuite CRM relies heavily on stable internet connectivity, and any disruptions can impact access and usage.
- Complex implementation: Due to its comprehensive nature, the implementation and setup of Oracle NetSuite CRM can be complex and require experienced personnel or external consultants.
Reviews: Oracle Netsuite CRM software has successfully earned the trust of more than 34,000 customers and is still growing. Oracle NetSuite CRM offers an all-in-one solution by combining CRM with other essential business functionalities like ERP and e-commerce.
This integration ensures a smooth flow of data and promotes effective collaboration across different departments. The software also provides customization options, allowing businesses to adapt it to their unique requirements and workflows, ensuring a tailored CRM experience.
Similar Apps: Acumatica, Certinia ERP Cloud, SAP ERP, and many others are similar to Oracle NetSuite CRM. These work in a similar way and are even compared often based on the features they have to offer.
Used By: Oracle NetSuite CRM is used by a lot of companies like GoPro, Osmose, Polygon and many others companies like these that use the services Oracle NetSuite CRM has to offer.
9. Freshmarketer
Freshmarketer is a marketing CRM software offered by Freshworks. It is specifically designed for marketing purposes and is part of the broader range of Freshworks products that cater to various business needs and priorities. Freshmarketer enables users to upload all their potential marketing contacts into a single database and run email marketing campaigns for those contacts.

Freshmarketer offers features like contact management, deal tracking, email integration, and sales analytics. It also includes built-in communication tools, such as email and phone, to facilitate seamless communication with customers.
Furthermore, Freshmarketer seamlessly integrates with other Freshworks products and popular third-party applications, offering businesses a comprehensive and well-rounded solution for managing customer relationships. It was developed by Vijay Shankar, and Shan Krishnasamy in the year 2010.
Product Link: Click Here
Software Pricing: There are four plans available, from which any individual can choose to avail different features. The four plans are Free, Growth, Pro and Enterprise.
- The Free plan offers features like Contact Lifecycle Stages, Website Tracking & Built-in Chat, Social Media Campaigns, Email Marketing Campaigns and many more basic features.
- The Growth plan offers all the features of the Free plan and some additional features as well, some of which are Custom Reports & Dashboards, Back in stock notifications, Drag-and-drop Journey Builder, Multichannel Engagement-Email, SMS & WhatsApp, Behavioral Targeting and many more. The Growth plan is available for ? 1299/month with 2000 marketing contacts billed annually.
- The Pro plan is available for ? 10499/month with 5000 marketing contacts billed annually. In the Pro plan, you get all the features of the Growth plan and a few additional features like Advanced Webhooks, Offline Events and many other advanced features as well.
- The Enterprise plan is available for ? 20,999/month with 10,000 marketing contacts billed annually. This plan offers all the features of previous plans and some advanced features like Transactional Emails, Field-level Permissions, a Dedicated Account Manager and many more.
Pros:
- Conversion rate optimization: The software provides tools for analyzing website performance, conducting A/B testing, and creating personalized experiences, helping businesses optimize their conversion rates and improve overall customer engagement.
- User-friendly interface: Freshmarketer has a user-friendly interface that makes it easy for users to navigate and utilize its features effectively, even for those without extensive technical knowledge.
Cons:
- Limited focus: Freshmarketer primarily focuses on marketing automation and conversion rate optimization, so it may not provide the same level of comprehensive CRM functionalities as other dedicated CRM software.
- Limited customer support options: Some users have reported challenges in accessing timely and responsive customer support from Freshmarketer, which can be frustrating when encountering issues or needing assistance.
Reviews: Freshmarketer CRM software has successfully earned the trust of more than 60,000 businesses and is still growing. Freshmarketer is a robust CRM tool designed specifically for eCommerce businesses. With this all-in-one platform, businesses can effortlessly interact with customers through various channels such as SMS, Whatsapp, chat, and email.
This enables the delivery of highly personalized customer experiences, as Freshmarketer provides comprehensive insights and a complete understanding of each customer’s preferences and behaviours.
Similar Apps: ActiveCampaign for Marketing, Klaviyo, Omnisend, and many others are similar to Freshmarketer CRM. These work in a similar way and are even compared often based on the features they have to offer.
Used By: Freshmarketer CRM is used by a lot of companies like Blue Nile, Trainline, Itv, and many others companies like these that use the services Freshmarketer CRM has to offer.
10. Act!
Act! CRM software is a popular customer relationship management solution that helps businesses manage and nurture their customer relationships effectively. Act! CRM enables businesses to store and organize customer information in one central database, making it simple to access and retrieve data.
The software provides effective tools for managing contacts and leads, enabling businesses to effortlessly track and handle interactions with potential customers and existing clients.

Act! CRM software is renowned for its user-friendly interface and ease of use, which ensures that businesses of all sizes can easily navigate and utilize the platform. It was developed by Pat Sullivan and Mike Muhney in the year 1987.
Product Link: Click Here
Software Pricing: There are two plans available from which any individual can choose different features. The two plans with Act! premium are Desktop and Cloud.
- When billed annually, the Desktop plan is available for ? 3106.74/user/month.
- When billed annually, the Cloud plan is available for ? 2485.39/user/month.
- The Act! offers a free trial as well.
Pros:
- Contact and lead management: The software provides efficient contact and lead management features, allowing businesses to effectively track and manage interactions with prospects and customers.
- Customization options: Act! CRM offers customization options, allowing businesses to tailor the software to their specific needs and workflows.
Cons:
- Advanced features require additional modules: Some advanced features in Act! CRM software, such as marketing automation or advanced reporting, may require additional modules or add-ons, resulting in increased costs.
- The learning curve for complex functionalities: While the software is generally user-friendly, more complex functionalities may have a steeper learning curve for users unfamiliar with CRM systems.
Reviews: ACT! CRM software has successfully earned the trust of more than 800,000 users and is still growing. ACT! is a versatile platform that combines CRM, sales, and marketing automation functionalities. It stands out for its fully customizable dashboard, allowing users to tailor it according to their specific needs and preferences.
Furthermore, ACT! offers seamless integration with popular applications like Outlook, Zoom, and DocuSign, enhancing productivity and streamlining workflows. With Act!, users can effectively prioritize and manage their task lists, ensuring efficient task completion and organization.
Similar Apps: Zoho CRM, Pipedrive, Dynamics 365 Sales and many others are similar to Act! CRM. These work in a similar way and are even compared often based on the features they have to offer.
Used By: Act! CRM is used by a lot of companies like Morgan Stanley, CONFIDENTIAL RECORDS, INC, Blackfriars Group and many others companies like these that use the services Act! CRM has to offer.

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