content marketing strategy

How to improve Click-Through-Rates & Conversion Rate Optimization for your Content?

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CTR and conversion rates in content marketing are very important. The CTR, aka click-through rate, is a marketing metric that tells about the percentage of people who have an ad directing to a particular website. Moreover, the conversion rate is the metric that relates to how many visitors on a website have completed an action …

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11 Content Marketing Books That Every Content Person Must Read

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If you look around you, everything is telling you a story – brands, movies, objects and of course those movies and shows that you binge-watch on whenever you can. Clearly, content is king but it cannot sell by itself and needs promotion, which is why content marketing comes into the picture.  Content marketing can be …

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9 Content Marketing Blogs That Will Make You A Killer Marketer In No Time

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Marvel Comics can be considered to be one of the greatest examples of content marketing of all time. When Hasbro and Marvel joined hands to launch the famous comic book series ‘G.I.Joe – A Real American Hero,’ in 1982, they had a simple marketing strategy under their belt – provide a rich backstory for their …

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9 Steps To Create A Powerful Video Marketing Strategy

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When one thinks about video marketing strategy, they assume it’s just a small part of marketing and not that important as compared to other marketing strategies. While the idea of video marketing isn’t new, it has now become much more important as compared to 10 years ago. It is no longer just one piece of your …

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10 Low-Cost Content Marketing Strategy For Early Stage Startups

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We all have heard of the statement, content is king. Marketing this content helps us find and build an audience that would help you reach your business goals and get better revenue or customers. When you are looking for a content marketing strategy,  you need to ask yourself why you are producing a certain piece of …

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