eCommerce marketplaces have been propelled to the next level and have grown exponentially since the COVID-19 epidemic. Selling on an online marketplace is a terrific next step if you’re looking for ways to grow your company. There are now numerous eCommerce marketplaces available on a global scale. Others concentrate on specialised niches, such as fashion, books, and technology, while some let sellers sell nearly everything.
To choose the top 5 online markets to sell anything you want, we looked at hundreds of global marketplaces that receive more than one million visits each month. We’ve organised these marketplaces by area for the benefit of our readers so that you can quickly identify a prospective online marketplace to grow your online business, no matter where you are or who your target market is.
What Is an eCommerce Marketplace?
A shopping platform known as an eCommerce marketplace or an online marketplace provides customers with a variety of goods from multiple suppliers. The eCommerce operation and platform for sellers are handled by large firms that run the marketplace, like Amazon or Flipkart.
Because of its convenience, customers choose to shop on eCommerce marketplaces. They can quickly compare alternatives and locate products of various brands coming from multiple sellers or shops in a tidy and organised way. Additionally, the majority of online stores provide a hassle-free buying experience, particularly throughout the checkout procedure.
Top 5 Marketplace Commission Rates Comparison in India
Below is the table that compares the marketplace commission rates in India:
| Site | Commission Rate |
| Amazon | Varies depending on the product category and seller type. For example, the commission rate for books is 15%, while the commission rate for electronics is 10%. |
| Flipkart | Varies depending on the product category and seller type. For example, the commission rate for fashion products is 10%, while the commission rate for home and kitchen products is 15%. |
| Myntra | 15% |
| Meesho | 10% |
| AJIO | 12% |
Top 5 Marketplaces in India
India’s markets are gradually gaining popularity. Below are the major players in the Indian market:
1. Amazon
Amazon, being one of the leading online marketplaces in India, presents a compelling opportunity for businesses to explore. With its global reputation and long-standing presence in the market, Amazon is widely trusted as a reliable online selling platform, even within India. The versatility of Amazon allows sellers to list a wide range of products, from small items to large electronics.
To begin selling on Amazon, you need to create a seller profile and undergo a verification process by the ecommerce company. Once your profile is verified, you can list your products on the platform, accompanied by detailed descriptions and images, to initiate sales.
An advantage of selling on Amazon is the option to utilise their fulfilment services, known for their efficiency and widespread reach. Selling on Amazon opens up opportunities for businesses of various sizes and product types to thrive in the competitive Indian e-commerce landscape.
Amazon’s commission fees are structured based on the product category, starting at a minimum of 2% of the sale amount. This fee is deducted by Amazon as a commission for facilitating the sale and providing access to their vast customer base.
- For more information on Amazon India’s fees, please visit the website: Click Here
2. Flipkart
Flipkart, an Indian-origin online marketplace, is another popular platform for selling products in India. Similar to Amazon, Flipkart has gained widespread recognition and is known as a household name in the country. It offers a diverse range of product categories, including fashion and apparel, health and wellness, beauty and cosmetics, furniture, and more. Additionally, Flipkart provides a suitable platform for reselling products such as vintage jewellery or limited-edition apparel collections from various brands.
To sell on Flipkart, you need to create a seller profile and undergo a verification process similar to other marketplaces. Once verified, you can list your products on Flipkart using their specified format.
Like other platforms, the commission fees on Flipkart vary based on the product category and sub-category. It is important to review the fee structure for your specific products to understand the associated costs. Flipkart also offers shipping services to sellers; however, the shipping costs are calculated based on factors such as product weight and delivery pin code. This ensures that sellers can efficiently manage the shipping process while catering to customers across different locations within India.
- For more information on Flipkart’s fees, please visit the website: Click Here
3.Myntra
Myntra, one of the most prominent online marketplaces in India, specialises in fashion and lifestyle products. The platform boasts a significant monthly visit count of over 40.59 million, with a majority of 91.12% originating from within India itself.
It’s important to note that Myntra currently allows only business entities to list their products on their marketplace. Individuals are not granted access, and sellers are required to have a legally registered business to sell on the platform. This ensures a professional and regulated selling environment on Myntra.
While there are no upfront seller fees for registering on Myntra, it’s worth mentioning that the platform charges a flat commission rate of 4-5%, depending on the product category and brand. This commission is deducted from the sales made through the platform.
By leveraging Myntra’s fashion and lifestyle online marketplace, sellers can tap into a large and engaged customer base, with a strong focus on the Indian market. Myntra’s reputation as a leading platform in the fashion industry provides businesses with an opportunity to showcase their products to a targeted audience and boost their brand visibility.
- For more detailed information about Myntra’s marketplace program and its requirements, sellers can visit their website and contact Myntra directly: Click Here
4. AJIO
Reliance Retail’s online store, Ajio, has experienced significant growth in the fashion and lifestyle markets. In order to appeal to a certain target population looking for high-quality and stylish goods, Ajio distinguishes itself by carefully selecting a variety of branded and designer products.
Ajio gives sellers competitive commission rates when it comes to fees. Depending on the product category, the commission rates on Ajio normally range from 15% to 25%. Sellers can profit from Ajio’s specialised client base and the platform’s initiatives to promote fashion and lifestyle products, even though the rates may be a little higher than those on certain other marketplaces.
For sellers in the fashion and lifestyle sectors, selling on Ajio offers a number of benefits. The platform has a sizable consumer base and a strong brand presence, which increases seller visibility and opens the door to potential transactions. Ajio’s emphasis on well-curated collections makes sure that vendors’ products are presented in an appealing way, increasing their chances of drawing customers.
Additionally, Ajio offers sellers assistance and tools to improve their selling experience. In order to allow sellers to concentrate on their core business operations, the platform provides solutions for inventory management, seamless order processing, and prompt customer service.
Ajio also routinely launches marketing campaigns and provides discounts to draw clients, which may help retailers’ sales. Sellers can make use of these marketing campaigns to promote their goods more widely and expose them to more people.
- For more information on AJIO’s fees, please visit the website: Click Here
5. Meesho
Meesho has only recently entered the Indian e-commerce market. It distinguishes itself by focusing especially on small and medium-sized enterprises, giving them a chance to connect with a wider audience. By establishing connections between vendors, resellers, and retailers, Meesho hopes to streamline wholesale operations.
Selling on Meesho has a number of benefits, one of which is its affordable commission rates. Depending on the product category, the commission charges on Meesho commonly range from 0% to 15%. By doing this, merchants may make use of the platform’s vast network while keeping a sizeable portion of their income. Meesho attracts sellers looking for affordable venues to broaden their customer base by providing lower commission rates than some of the more well-known marketplaces.
To assist sellers in efficiently managing their inventory and keeping track of sales, Meesho also offers a user-friendly interface and offers tools and information. The platform places a strong emphasis on quality and makes sure that vendors uphold high standards for both customer satisfaction and product authenticity.
Meesho offers a distinctive selling opportunity for companies seeking to broaden their distribution networks because of its focus on bringing together sellers, resellers, and merchants. This might be especially advantageous for merchants in sectors like fashion, accessories, home decor, and electronics, where wholesale transactions are important.
For more information on Meesho’s fees, please visit the website: Click Here
Best Practices for Choosing Online Marketplaces to Sell On
While the idea of listing your products on multiple marketplaces may seem appealing, it is crucial to focus on platforms that align with your business characteristics. Each marketplace has its own audience demographics, rules, and commission structures.
Consider the following practices to select the most suitable eCommerce marketplaces for your business:
- Product Category: Research potential platforms to understand their focus and the categories they specialize in. Some marketplaces cater to general product categories, while others have a niche focus. Find the platforms that align with your products’ category to maximise sales potential.
- Target Customer Location: If you have a specific market in mind, choose a marketplace that resonates with customers in that location. Tailoring your selection to the customers’ familiarity with the platform increases your chances of success.
- Marketplace Fees: Carefully evaluate the commission rates and selling fees charged by each platform to ensure they align with your profit margins. Take into account shipping costs and the platform’s refund and return policies, as these factors can significantly impact your bottom line. Understanding the platform’s fee structure upfront helps you make informed decisions.
- Competition Analysis: While a large marketplace may attract significant traffic, it also means more competition. Consider whether you are willing to compete against hundreds or even thousands of other sellers offering the same product. If you choose to enter a competitive market, develop a clear strategy to differentiate yourself and stand out from the competition.
By following these practices and considering factors such as product category, customer location, marketplace fees, and competition, you can make informed decisions about which eCommerce marketplaces are the best fit for your business. Selecting the right platforms increases your chances of success and maximises your profitability in the ever-growing world of online selling.
Advantages of Selling on eCommerce Marketplaces
- Wide Customer Base: One of the primary benefits of selling on an online marketplace is access to a large customer base. These marketplaces already have an established customer pool, allowing you to reach millions of potential buyers without the need for extensive brand promotion or customer acquisition efforts.
- Quick and Easy Launch: Most eCommerce marketplaces have simplified and streamlined processes for onboarding third-party sellers. Once you complete the necessary paperwork and get approved as a seller, you can quickly upload your product listings and start selling without any hassle. Additionally, major marketplaces offer user-friendly software-as-a-service (SaaS) solutions, eliminating the need for a steep learning curve.
- Market Testing: Online marketplaces provide an excellent opportunity to test new markets and gauge customer interest in your products or services. By listing your items on a marketplace, you can assess customer demand with minimal fees or overhead costs. Moreover, selling on multinational platforms can help elevate your brand’s visibility globally, opening up long-term growth prospects.
Choosing the appropriate online marketplace in India requires a thoughtful examination of multiple factors, among which commission rates play a crucial role. In this article, we have conducted a comprehensive analysis of the commission rates offered by the leading online marketplaces in India.
By considering various aspects, including platform reach, additional services, product categories, and competitiveness, sellers can make well-informed decisions that align with their business objectives and maximise their potential for success in the dynamic and ever-growing Indian ecommerce landscape.
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