You’ll always need a profile on LinkedIn that stands out no matter where you are in the job-search process. With over 600 million users globally, LinkedIn is the world’s largest professional network. If you’re serious about your job and professional growth, you’ll need an optimised and current profile on LinkedIn.
Your LinkedIn profile is your chance to put your name and face in front of tens of thousands of industry professionals. That’s crucial if you’re looking for job or professional opportunity.
However, simply having a LinkedIn page isn’t enough. You’ll want a LinkedIn profile that stands out, says the right things, and connects you with individuals who can help you grow your career. Here are twelve quick and easy ways to make your LinkedIn profile stand out:
14 Tips to Make Your Profile on LinkedIn Stand Out
1. Include a Photo of Yourself
The simplest thing you can do is put a face to your name by including a LinkedIn profile picture – preferably a decent one. It should fits with what you do or who you are. Bee creative, but keep in mind that this is the first impression people will have of your website.
If you don’t already have a professional headshot, it’s well worth the money. Those without a photo on LinkedIn are frequently overlooked due to the large number of users.
2. Come up with a Catchy Headline
Your title appears directly beneath your name on your LinkedIn profile and is the first thing that visitors see. The default settings will fill in your current position, which is fine for now — but you may change it to whatever you like.
With only 120 characters to work with, why not come up with something memorable? Consider it a mini-advertisement for you and your profile. Instead of simply giving your job title, explain what you do and how it benefits your organisation or consumers. Remember to keep your intended audience in mind. Are you talking to other industry professionals, customers, or recruiters? You should write for the people you wish to reach out to.
You should easily and efficiently told them your job, what you offer to the table, and establish some credibility.
3. Write a Captivating Summary
You have the opportunity to express your professional experience in your LinkedIn summary. Your summary can be a longer version of your headline; you have 2,000 characters to deal with, so go into more detail. Don’t only think about your past experience; think about what you’re good at and what you can offer a potential employer. Keep in mind that keywords are extremely important in this case; pick terms that you want to be associated with in your sector.
Because people’s attention spans are short these days, don’t use all 2,000 characters. Reduce it to less than half of that amount. Use your imagination to create a picture of who you are as a professional.
4. Make use of Visual Media
Did you know that, like Twitter and Facebook, you can use a background photo/cover photo on LinkedIn? Choose a theme that reflects your job or personality. It’s simple to do and will help your LinkedIn profile stand out.
You can also link other assets to your LinkedIn profile, such as YouTube videos, Infographics, and so on. Make your page pop off the screen and grab attention by incorporating relevant media.
5. Emphasize on your Accomplishments
Cutting and pasting your resume onto your profile on LinkedIn isn’t enough. Although there is no two-page rule in place here, you do have internet viewers with short attention spans. Include any jobs that you believe are related to the direction you want your career to take, and utilise two to four engaging and impressive bullet points for each one.
Use strong action phrases to demonstrate not only what you performed, but also what you accomplished in each position. The goal is to show how much of an impact you’ve had, the changes you’ve implemented, the initiatives you’ve led, and the outcomes you’ve achieved.
6. Begin to make Connections
It may seem self-evident, but it is all too easy to overlook. Because of LinkedIn’s structure of first, second, and third-degree connections, you’ll need to maintain building your connections as you meet new people. Having a significant number of connections ensures that you are seen by others.
While it is possible to connect with people you don’t know, it is better to connect with people you know personally, have worked with, or met in a professional position. If you decide to connect with people you’ve never met or don’t have a direct connection with, include a note describing who you are and why you’d like to connect.
7. Make your URL unique
Your LinkedIn URL is the web address for your LinkedIn profile. In the default URL, your name and a few random numerals will show. Why not change it to something more appropriate? The option to update your public LinkedIn URL may be found on the right side of your profile. Use that option to make your URL more concise and clean – it just takes a few minutes and can greatly improve your URL’s visibility.
8. Make sure your Page is live
LinkedIn is a networking social media platform, not just an online resume. That implies you must be active in order to get the most out of it. Examine what others are saying, respond with insightful comments, and like and share those that you find useful.
You can also participate in LinkedIn groups. There will be groups discussing whatever professional interests you have, from marketing to accountancy. Join one or two of them and interact with them. It’s a fantastic chance to meet new people and share ideas.
9. Seek Recommendations from others
This is a significant issue. Consider those with whom you’ve previously formed a positive working relationship. You can ask for recommendations by clicking the “Ask for Recommendations” link after you change your profile. Select it by clicking on it. You get to choose what you want to be suggested for, as well as a list of people from your network. After that, send it out and hope for positive response.
Making your LinkedIn profile stand out requires a lot of recommendations. Employers want to know that your work has been endorsed by others. In exchange, help your karma by writing recommendations for some of your relationships.
10. Check the strength of your LinkedIn profile
There is a gauge on the right-hand side of your current profile that gives you a “Profile Strength” measurement. This basically tells you how thorough you’ve been in filling up your profile. Continue to add more and use the site’s advice until the gauge says “All-Star.” It’s a simple trick that can assist you figure out if you’ve missed something.
11. Post Content on a regular basis
This will help others remember you. Don’t go overboard; no one wants or needs a spammer, but once or twice a week is sufficient. It’s also a good idea to tag relevant people in your posts because they’re more inclined to spread it. All of this demonstrates that you are invested and considerate in your chosen subject.
12. Use your LinkedIn Profile to apply for jobs
This is one of LinkedIn’s most interesting new features. It’s never been easier or faster to apply for jobs. You’ve already accomplished the difficult part of the process by finishing and updating your profile. All that’s left to do now is press the apply button.
This is fantastic, and it’s a huge improvement to filling out another another 6-page long application form. This is a painless way to apply for potentially fascinating positions, and it takes so little time that you have nothing to lose.
13. Respond to Messages you’ve Received
It’s only natural to acknowledge and answer when someone takes the time to message you. They might not come to anything, but if you don’t answer, nothing will happen. In general, opportunities emerge over time as a result of twitter conversations, emails, and LinkedIn messages, so keep an eye on it on a frequent basis (twice weekly if not more ideally).
14. Don’t spend too much time on LinkedIn
LinkedIn is a valuable resource. However, several of the most popular groups have turned into self-promotional spam feeds. Self-promotion is overused by far too many people. As a result, some of the groups may experience massive flows of too much information. LinkedIn has the potential to be really useful, but it must figure out how to curate its groups in order to ensure that they continue to provide the most value to users.
Summing it up
These forteen pointers are a wonderful place to start when it comes to creating a winning profile on LinkedIn. LinkedIn is a great tool that is also quite simple to use and benefit from. Make the most of it by customising your profile on LinkedIn to stand out in a sea of applicants, promote your skills, and prove your achievements. You want your page to appeal to visitors visually while also allowing them to get a sense of who you are and what you can accomplish for them professionally.
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