Most of the people who brought humongous traffic to their blogs will be pretty clueless on what exact strategy clicked with their audience. If you still pester them for a while they’ll leave you hanging with a phrase “killer content”. Now as much as we would like to be informed about the definition of a ‘killer content’, taste for content can be just as varied as our tastebuds. Some may like it wrapped up and stuffed in a parantha roll, while some may relish a seven course lavish spread.
There’s nothing like a successful content.
But there is certainly something like a successful marketing.
Of course, this does not mean that you will survive with a bad content. Your successful marketing skills can bring in a lot of visitors, but only your killer content can make them stay.
Here, we are talking about creating awareness for your blog so that you get visitors to check your blog out. How do you do that?
Work on your Title
Your title is ninety percent the reason why visitors will come to read your blog — be it from a Google search or a social media handle. 8 out of 10 people will click to read your content if you get the headline right.
- Don’t use super lengthy headlines. The shorter it is, the sweeter it shall be — roughly 35–70 characters.
- Use your keywords in first 50 characters.
- Use at least one strong word evoking a sentiment.
- Strike the balance between being SEO-friendly and conversational.
Again, a headline which resonates with you, might not with someone else. In these debatable scenarios, you can choose an online tool to analyse your headlines (Example: co-schedule). However, I’d still suggest to use your creativity and experience even if these tools come across trustworthy.
Infuse relatability, positivity and curiosity in your headline. Easier said than done, you should ideally write five headlines and go through all of them from the time you start the article, till the time you finish it.
Use the big daddy SEO wisely
Search Engine Optimization is the rage right now. If you however, ask me, it’s really not a rocket science as it’s made out to be. Just keep the following things in mind and Google will bring in the right audience for you.
- Meta Title: Your title is what brings people from Google/Yahoo/Bing search so make sure it’s unique, powerful and features all your keywords under 50–70 characters. A study found that 77% of press releases indexed in Google News had headlines that were more than 70 characters long, and so Google truncates them.
- Meta description: Often thought to be irrelevant, a meta description can change how many people flock to your website. Don’t think of it as an excerpt but rather a summary of your post with keywords. Higher the match of your keywords with that of the user, higher the clicks.
- Header tags: Use <h2> tags when creating section headers instead of just using bolded text. This helps search engines to find your content in context to what users are searching for.
- Internal links: Link your keyword rich texts with links of other bloggers/writers. This will encourage them to notice you, follow you and even repost your piece.
- Keywords: Before you sit down to write a post, you need to know what your blog is going to be about. It makes it really easier when you have 5–10 keywords not just for SEO purpose but also for ideating your article around. In short, this forms the backbone for your post.
Remember, SEO is just a marketing tactic to support your content reach a wider audience. You should not commit a faux pas designing your content solely around your SEO because then it will be just a bunch of monotonous technical terminologies. You don’t want that!
Spread Your Blog Post Thinly
You may blog quite often but you got to treat every post special. When you do that, you will put in the efforts to spread its reach on all possible platforms. With Facebook, Instagram and Twitter getting not just crowded but monetized too, you need to look out for creative ways.
- Post on related Facebook Groups and don’t shy away from making a group of your own.
- Post on relevant threads on Quora and Reddit.