Most of the people who brought humongous traffic to their blogs will be pretty clueless on what exact strategy clicked with their audience. If you still pester them for a while they’ll leave you hanging with a phrase “killer content”. Now as much as we would like to be informed about the definition of a ‘killer content’, taste for content can be just as varied as our tastebuds. Some may like it wrapped up and stuffed in a parantha roll, while some may relish a seven course lavish spread.

There’s nothing like a successful content.

But there is certainly something like a successful marketing.

Of course, this does not mean that you will survive with a bad content. Your successful marketing skills can bring in a lot of visitors, but only your killer content can make them stay.

Here, we are talking about creating awareness for your blog so that you get visitors to check your blog out. How do you do that?

Work on your Title

Your title is ninety percent the reason why visitors will come to read your blog — be it from a Google search or a social media handle. 8 out of 10 people will click to read your content if you get the headline right.

  • Don’t use super lengthy headlines. The shorter it is, the sweeter it shall be — roughly 35–70 characters.
  • Use your keywords in first 50 characters.
  • Use at least one strong word evoking a sentiment.
  • Strike the balance between being SEO-friendly and conversational.

Again, a headline which resonates with you, might not with someone else. In these debatable scenarios, you can choose an online tool to analyse your headlines (Example: co-schedule). However, I’d still suggest to use your creativity and experience even if these tools come across trustworthy.

Infuse relatabilitypositivity and curiosity in your headline. Easier said than done, you should ideally write five headlines and go through all of them from the time you start the article, till the time you finish it.

Use the big daddy SEO wisely

Search Engine Optimization is the rage right now. If you however, ask me, it’s really not a rocket science as it’s made out to be. Just keep the following things in mind and Google will bring in the right audience for you.

  • Meta Title: Your title is what brings people from Google/Yahoo/Bing search so make sure it’s unique, powerful and features all your keywords under 50–70 characters. A study found that 77% of press releases indexed in Google News had headlines that were more than 70 characters long, and so Google truncates them.
  • Meta description: Often thought to be irrelevant, a meta description can change how many people flock to your website. Don’t think of it as an excerpt but rather a summary of your post with keywords. Higher the match of your keywords with that of the user, higher the clicks.
  • Header tags: Use <h2> tags when creating section headers instead of just using bolded text. This helps search engines to find your content in context to what users are searching for.
  • Internal links: Link your keyword rich texts with links of other bloggers/writers. This will encourage them to notice you, follow you and even repost your piece.
  • Keywords: Before you sit down to write a post, you need to know what your blog is going to be about. It makes it really easier when you have 5–10 keywords not just for SEO purpose but also for ideating your article around. In short, this forms the backbone for your post.

Remember, SEO is just a marketing tactic to support your content reach a wider audience. You should not commit a faux pas designing your content solely around your SEO because then it will be just a bunch of monotonous technical terminologies. You don’t want that!

Spread Your Blog Post Thinly

You may blog quite often but you got to treat every post special. When you do that, you will put in the efforts to spread its reach on all possible platforms. With Facebook, Instagram and Twitter getting not just crowded but monetized too, you need to look out for creative ways.

  • Post on related Facebook Groups and don’t shy away from making a group of your own.
  • Post on relevant threads on Quora and Reddit.

“Our infographics do really well…. The latest on Amritsar eateries on my wall got huge response. Quora has been doing amazingly well.. replying to queries related to your field and then sharing your url or blog there gets huge traction. We got it on our Qnet blog.

Honestly, you cannot underestimate any social media channel.. be it Fb, Twitter, Instagram, Linkedin, Tumblr, Google Plus or You Tube. You have no idea on whose plate your content falls into. That’s how lucky breaks happen!” shared Mr. Tikku, one of the most influential food bloggers of the country.

  • Try StumbleUpon and Buzzfeed community posts.
  • Experiment with blog directories.
  • Tag and link people/blogs/websites in your social media posts as well as your article.
  • Ask your network of friends and family to SHARE.

“As a beginner, I used to broadcast the link on WhatsApp and post it on Facebook. That was pretty much about it. However, at times, I tweeted my blog link to a relevant conversation thread on Twitter too. That worked really well” says Sarthak Ahuja, an awardee of the best humour/satire blog in India for his blog Life is A Jalebi.

Engage and Network With Other Bloggers

If you want people to engage with your content, you have to engage with theirs too. Don’t fake your interest, but take time to engage with other bloggers’ content on their website as well as social media channels.

This won’t just get you on board with the bloggers due to the law of reciprocity, but also their audience which has a great potential to become yours.

  • Ideate collaboration opportunities with other bloggers
  • Cross promote blogs on each others’ platforms. You can start by re-posting as a token of appreciation — and hopefully the favour will be reciprocated.
  • Like, comment and share the work of other bloggers.
    In an article by the blogger whizkid, Neil Patel, he discloses how dropping 250 comments generated 25000 on his own!
  • Drop meaningful comments (‘Great post’ won’t do)
  • Keep the conversation going on a social media comment thread (more eyeballs)
  • Write guest posts for other bloggers or publication houses.
  • Try intimate social media pods with these bloggers.
    (Everytime you post a blog, you let the pod members know and they will increase your engagements through likes and comments. When they post one, you return the favour)
  • You can also be a part of a number of communities like myHQfor example, which brings people together through its exciting events and online dashboards with a purpose to extend support in growing everyone’s business through networking.

Above all, understand that an organic reach is far more substantial to your business or personal brand than an instant growth of followers bought out. Be patient with the process and stay consistent in applying these steps.

What has helped you achieve your blogger target number so far? Let us know in the comments below! #BetterTogether

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