Apps that introduce push notifications can boost retention rates by up to 190%. Additionally, push content is also 70% more engaging than email and other channels, making it one of the most effective ways to draw your audience’s attention.
In simple terms, push notifications are superb resources for scaling your efforts and entering new markets. But, you need to ensure that your notifications are sent on time, have a good delivery rate, and feature appropriate targeting.
If these requirements aren�t being met, your push campaign may not fulfill their potential. But, how exactly can you implement these into your campaigns?
Let�s go over a few real-life examples of the impact of push content. For the purpose of our analysis, we�ll use examples from Notix, a leading push service provider that�s suitable for all types of campaigns.
What is Notix?
Notix is a push notification platform that will effectively grow your subscriber base and deliver notifications quicker than anyone else � all thanks to cutting-edge technology.
Furthermore, there�s an array of additional features that let you create a personalized, easy-to-optimize strategy.
Here are these features:
- In-app and on-site notifications
- Audience segmentation
- Push monetization
- Emoji support
- Parallel testing
- Up to 30% higher delivery rates
- Real-time statistics
- Database migration from other services
- Scheduling of alerts of user�s time zones
- API integrations
- Self-service platform, where clients can create push notifications and play around various settings
What�s more, the team behind the platform works restlessly to develop new features designed to engage and monetize traffic more efficiently.
How Notix Helps Boost Push Notification Strategies?
In this section, we will analyze three different examples of how Notix was used to help growing websites achieve their goals.
The examples we will analyze are Applabz, Robomarkets, and Mallu Browser Games.
Let�s jump right in!
1. Cracku
The next example we will analyze is Cracku � an Indian education portal, providing online courses and MBA exams papers. When Cracku came to Notix, they already used another push provider � but weren�t happy with its overall performance, and especially delivery rates.
Client Details and Goals
With a 1,3 million audience, Cracku required to reach users immediately. When they came to Notix, their average notification was delivered to only 22% of users, and not all the messages arrived at the right time.
Notix Features Used
At first, Notix suggested parallel testing. Cracku integrated Notix without refusing their previous provider, and compared the results after a one-day test. The difference was significant: thanks to the real-time delivery feature, delivery rate immediately raised.
Then, a personal manager helped Cracku with smooth portal migration. Without losing a single subscriber after it, Cracku continued working with Notix as their only push provider.
Results
The result was nothing short of stellar. There were more than 25,000 new subscribers by the end of the campaign, and the overall engagement rate was boosted to 55%. And, the most important part � 100% push notification delivery � was also reached without much effort.
2. Applabz
Applabz is a mobile application development studio that specializes in driving traffic and boosting conversions by building delightful user experiences. Let�s take a closer look at how this company uses Notix to boost its efforts.
Client Details and Goals
Application developers face several challenges in generating traffic and Applabz was no exception. The platform wanted to boost its retention rates, increase its customer lifetime value (LTV), and generate a higher return on income or ROI.
Notix Features Used
Notix provided everything Applabz needed to produce a great outcome. This included the following:
- Targeting based on historical data
- Targeting by application version
- Ability to send push notifications both through an API and an independent self-service tool
Besides, Applabz opted for the Monetization plan for the APK version.
Results
The campaign resulted in a significant drop in churn and a raise in ROI. The customer LTV also increased thanks to the personalized strategy that was successfully deployed thanks to a wide range of features provided by Notix self-service platform.
3. Mallu Browser Games
Push notifications are a superb tool for apps and websites of all types and in all stages. Take Mallu Browser Games, a social media game and quiz developer that already had more than 200,000 subscribers.
Let�s take a closer look at how Mallu Browser Games achieved exponential growth with the help of push notifications in a three-week span.
Client Details and Goals
Besides the fact that Mallu Browser Games needed more than the 200,000 subscribers it had, there was another problem: most of these individuals were inactive.
Since its users were not registering activity, the platform�s engagement levels were extremely low. This, in turn, meant that the game developer had a low ROI.
Because of this, Mallu Browser Games had two distinct goals: increasing the number of active subscribers and boosting the platform�s overall profitability.
Notix Features Used
An individual approach � a personal manager and help with push campaigns settings � was Mallu�s essential requirement towards a push provider. Thus, the direct assistance of Notix managers, which was included as part of the services, became a key for the further partnership.
To boost Mallu�s strategy, Notix consultants suggested the following :
- Sending 1-2 notifications daily to keep user�s attention after subscription
- Creating messages for re-engaging existing subscribers
- Switching to Monetization plan and sending ads alongside regular push notifications to boost profits. The ads included offers only from relevant verticals: finance, eCommerce, and media.
Results
The number of Mallu Browser Games subscribers grew from 200,000 to more than 6 million active users. This, in turn, increased the platform�s profitability by a whopping 30%.
What Should You Do to Boost Your Push Efforts?
Every digital platform is different. So, the first thing you need to do is learn as much as you can about your audience, identify the requirements you have to meet to succeed, and create an action plan around your goals.
Push notifications are excellent tools that can help you build comprehensive campaigns and drive quality leads. But, there are also many steps you need to take to fine-tune push content and get the most from these alerts.
As you can see by the examples we listed above, Notix is a powerful tool that can help you achieve your goals, whether that�s driving more traffic, generating more money, or any other achievement that propels your business forward.
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