With all of the amazing online innovations, practically all company brands are now bringing their operations online to guarantee that consumers can access their products and services from wherever they are. If you want to sell your packaged food items online, you have to set up an online store. In this digital era, packaged food brands also need to ensure that their products remain accessible to their buyers.
The packaged food industry is extremely promising since it provides significant returns if correctly positioned in the market. Businesses could take advantage of this by creating a platform where consumers can buy their favourite foods from the comfort of their own homes.
Cost Breakdown for Selling Packaged Food Online
Starting an online store for packaged food requires careful consideration of the costs involved. Here are some key expenses to keep in mind:
|Cost Category||Average Cost (INR)|
50,000 – 2,00,000
|Labor and production|
20,000 – 1,00,000
10,000 – 50,000
|Printing labels||10,000 – 30,000|
5,000 – 30,000 per month
|Inventory tracking system||10,000 – 50,000|
15,000 – 50,000
|Custom website design|
30,000 – 1,00,000
|Domain registration||1,000 – 2,000|
2,000 – 5,000 per month
5,000 – 20,000
1.5% – 3% per transaction
|Advertising and Marketing|
10,000 – 50,000 per month
5,000 – 20,000
|Shipping carrier costs|
20 – 100 per package (based on weight and distance)
10,000 – 30,000 (if required)
*Please note that the costs mentioned above are approximate and can fluctuate based on market conditions, product complexity and your negotiation skills.
Various Costs Involved in Selling Packaged Food Online
The various cost involved in selling packaged food online are explained below:
1. Product Sourcing
The first cost to consider is sourcing the packaged food products you plan to sell. You may choose to produce the products yourself or collaborate with existing food manufacturers. Keep in mind that the cost of sourcing can vary according to the type and quality of the products.
2. Packaging and Labeling
You should invest in high-quality packaging materials to keep your products fresh and safe. Additionally, designing and printing attractive labels adds to the overall cost. It is true that packaging may make or break the overall appearance of the product; thus, businesses must exercise extreme caution in this regard.
3. Inventory Management
Maintaining an inventory of packaged food products is essential to meet customer demand. Consider the cost of storing inventory, managing stock levels, and implementing an efficient inventory tracking system.
4. Website Development
Creating a professional and user-friendly website is crucial for your online store’s success. Build a customized website or use e-commerce platforms like Shopify or WooCommerce. These platforms offer templates and tools to set up your store quickly. Remember to factor in the cost of domain registration and hosting services.
5. Payment Gateway and Security
To facilitate online transactions, you will need a secure payment gateway. Popular options include PayPal, Stripe, and Square. Keep in mind that these payment gateways charge transaction fees, so consider the percentage they deduct from each sale.
6. Advertising and Marketing
Promoting your online store is crucial for attracting consumers. Allocate a budget for marketing activities such as social media advertising, influencer collaborations, search engine optimization (SEO), and email marketing.
Shipping costs can be a significant expense, especially if you offer free or subsidised shipping to your customers. Consider partnering with reliable shipping carriers to negotiate competitive rates based on the size and weight of your packages.
Step-by-Step Process of Selling Packaged Food
To successfully sell packaged food online, you need to follow these step-by-step instructions:
Step 1: Create Your Store Online
Before selling your products and services online, it’s essential to build an online store. This online platform allows your customers to browse products quickly and complete their purchases.
- Sign up for new domain: Sign up for a new domain such as Shopify by using an email ID that you will use to manage your administrative tasks. Set up a domain name that is similar to your brand name.
- Design your online store: Once you have a domain, you can easily design your store. The store’s design plays a crucial role in ensuring better shopping conversions. Choose your brand’s image and customize it accordingly.
Step 2: Obtain Licenses and Permits
Once you have decided on the business’s concept and niche expertise, you should obtain the required licenses and permits.
- Business License: You should obtain the legal right to sell in your local jurisdiction. It is available through your county’s local administration.
- FSSAI License: In India, it is mandatory for all food businesses, even online ones, to acquire the Food Safety and Standards Authority of India (FSSAI) license.
- FDA: The FDA states that home-based enterprises do not need to register their home kitchen. They must, however, continue to obey the FDA and local regulatory agencies’ standards regarding food safety.
Step 3: Add Products to Your Online Store
To add products to your online store, you have to follow the following steps.
- Upload products: Add your packaged food products to your online store. You can either upload them manually or use a spreadsheet to import product information in bulk.
- Provide detailed product descriptions: Since customers can’t physically inspect the products, it’s important to provide comprehensive and accurate descriptions. Include all the necessary details, such as ingredients, nutritional information, and any relevant certifications or labels.
Step 4: Personalize the Cart
The cart page is crucial for your online store, as it determines whether customers will complete their purchases. Ensure that your cart page lists the products your shoppers have added and their prices. Remove any distractions and make the payment process simple.
- Customize the theme: Customize the theme according to your brand’s personality. Set up multiple payment methods to allow buyers to choose their preferred option.
- Add shipping prices: Set shipping prices that will be applied per your client’s order.
- Personalize the checkout page: Customize various aspects of the checkout page to enhance the customer experience.
Step 5: Delivery Options
Choose a delivery partner based on the products you offer. Ensure you provide no-contact delivery options for the safety of your customers. Keep your buyers informed about their order status. In areas where doorstep deliveries aren’t allowed, allow consumers to pick up their orders from your store.
Step 6: Customer Support and Order Management
- Live chat and support: Provide customers with a way to contact you directly through live chat or support tickets. This helps address any questions or concerns they may have before making a purchase.
- Order management: Set up systems to manage and fulfil orders efficiently. Use the order management features provided by your e-commerce platform to track and process orders smoothly.
FAQs on Selling Packaged Food Online
How to launch a packaged food store online?
To launch your packaged food store online, you need to pick a suitable plan on Shopify, inform your existing customers about your online presence, and start accepting orders on your store. Manage orders through the Shopify dashboard or mobile app.
How to sell packaged food online?
To sell packaged food online, you need to create an online store, add your products, provide payment options, and offer delivery or pickup services based on customer preferences.
What are the delivery options for selling packaged food online?
You can choose delivery partners for shipping your packaged food products to customers’ doorsteps. It is also important to offer no-contact delivery options for customer safety. Additionally, you can provide the option for consumers to pick up their orders from your store.
How to create an online store for selling packaged food?
To create an online store for selling packaged food, you can sign up on platforms like Shopify, design your store, add products, and provide detailed product descriptions. Customize the cart and checkout pages to enhance the customer experience.
Selling packaged food online can be a profitable venture if done right. E-commerce websites offer a great way for home entrepreneurs to sell their items and make money. Before marketing packaged food in India, it is critical to consider the product’s branding. A visually stunning package captures a customer’s attention, boosting the likelihood of a sale. Other factors to consider before starting a business include inventory and the storage of packaged food. So, if you believe you have one of the best-packaged foods in India, go ahead and open an online store to expand your business.