With 1.7 billion websites available on the internet, it can get overwhelming to stand out from competitors and achieve the target traffic rate. However, you should have the ability to improve your website performance and gain more benefits by creating an eye-pleasing design for the audience.
With that in mind, this article will take a closer look at 11 website design tips for beginners to improve user interface and experience. Each of these tips includes tried and tested practical ways to carry your vision forward.
11 Web Design Tips For Beginners
1. Know Your Audience
To deliver an eye-pleasing website and to earn significant results means understanding your audience and bringing the focus to them. Doing so provides better conversions, increases customer interest, and ensures business sustainability. Knowing your audience demographics is one thing, but understanding their preferences is another thing.
Engage with your audience regularly and listen to their feedback or demands. Conduct an audience analysis and set some objectives.
2. Choose a Well-Designed Template
A well-designed website is easier to navigate, even for first-time visitors. Moreover, a well-designed template also covers the website’s mobile-friendliness aspect. This is an area you should focus on, considering that 50% of website traffic comes from mobile devices. When picking a website template you need clear objectives and an understanding of the type of content you’ll post.
Crucial web design tips for beginners include planning out your website content and the user journey accordingly. Then, start the designing process. Tools like Zyro help in the process. As a website builder, it provides designer-made templates that suit any line of business. Compared to building it from scratch, using a builder also saves you time and effort. It’s an especially beginner-friendly option for people who never made a website before.
It surely is essential to make sure that your website deliver a great first impression from how it was designed to your audience, in the light of the fact that first impressions are 94% design-related.
3. Keep the Homepage Simple
Keeping the homepage simple means having the essential information and removing unnecessary elements. It provides better scannable content, which keeps the visitors interested. On the technical side, a simple homepage loads faster. A simple homepage answers questions like who you are, what you do, what separates you from others and makes for one of the easiest web design tips for beginners to execute.
It delivers relevant content and uses whitespace, call-to-action, and website layout appropriately. Alternatively, create a wireframe then do a user walkthrough. Learn from how other websites do it. Some simple homepage examples are Slack, Dropbox, and StudioPress.
4. Use Brand Colors
Using brand colors helps embed your business in the mind of the audience, allowing better message absorption and making content easier to memorize. Understand the psychological impacts of different colors and match them with your brand, which actually is quite significant.
Set your brand colors from the beginning. Apply your brand colors on the background and logos. To increase aesthetic value, make the necessary color adjustment on links, buttons, and dropdown menus. After that, test how the colors look on multiple devices.
5. Pick Appropriate Fonts
Fonts bring branding value as much as design. Consider the aesthetics and practicality when picking your website fonts. The right fonts increase overall website value and help readability. It also caters to website accessibility.
Test different fonts that your audience will enjoy. Keep the number of fonts limited. Understand which font works best for your brand colors and website. For example, the majority of websites use sans serif fonts for their headlines. Go to websites like MyFonts or Typography.com for inspiration. Keep in mind and remember, that using websafe fonts is key.
6. Add Quality Images
Visuals help convey messages better, but quality images bring more significant benefits. Aside from improving overall website quality, images complete the user experience, minimize bounce rates, and convert leads better. Whenever possible, use images of people as they have a better emotional impact in regards to the visitors.
However, stay away from stock images to avoid being generic. Use good SEO practices by means of adding alt text to every image you’re using.
7. Consider Adding Videos
Adding videos to your website helps visitors understand your products or services better. However, the key to efficient video marketing lies in the video placement and the length that caters to the audience’s attention span.
To do so, create and add videos that serve your purpose, whether a tutorial, educational or introduction video. Use an appealing video thumbnail and keep the video short, between 30 to 60 seconds. Make sure the video loads fast when clicking the play button.
8. Make the Call-to-Action Clear
On websites, calls-to-action encourage visitors to take action increasing sales and leads. There are plenty of calls-to-action, yet it’s important to adjust them with your content. The clicks from your call-to-action allow for better website analysis.
Choosing the right call-to-action depends on the web page and its content. Strategically place the call-to-action with your page navigation to gain more clicks. Use trigger words to emphasize your intent.
9. Minimize the Use of Carousels
Using carousels harms your website performance more than bringing benefits. Visitors might only see the first slide, and they will be less interested in taking action. Moreover, carousel images result in a slower loading time – which reflects poorly on website ranking.
Carousels are seldom needed if not for specific scenarios, along the lines of e-commerce catalogs or portfolio websites. So, stack the images instead to encourage scrolling down. Another one of the important web design tips for beginners include focusing on creating a long page for the purpose of better user awareness or use videos instead.
10. Optimize the Navigation Menu
Optimizing the navigation menu improves user experience quality and SEO. Moreover, optimizing the menu results in an organized website directory, allowing Google to index your website better.
According to Orbit Media’s research, there is a website standard for placing buttons or navigation menus.
Some examples are to put the logo on the top left, main navigation across the top, and then the contact us button on the top right. Focusing on the search function also works. Alternatively, make sure the navigation fits the overall page depth.
11. Add Social Proof
Social proof is linked to human psychology, where people conform to the majority to make decisions – including to make a purchase. Adding social proof to your website builds your brand reputation and increasing lead generation.
As a matter of fact, social proof works best with social media platforms. Some standard practices are using Instagram stories, customer testimonials through photos or videos, and storytelling through the website content.
Executing Web Design Tips For Beginners
Designing an eye-pleasing website goes more than just presenting it aesthetically. It includes some technical strategies to enhance your website design further. This article has covered the 11 web design tips for beginners that are quick to execute and guarantee results.
On the occasion of implementing these website design tips, it’s essential to be thorough but not overdo it. Take inspiration from other businesses, but your main focus should stay within your audience. Remember to update and optimize the website persistently to make sure that your content is always fresh. Hopefully, these tips bring significant benefits to your website.
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