Marketing used to be all about getting your name out there and giving customers a lot of information. It was essentially a one-way street with little actual back and forth.
Customers nowadays, on the other hand, have access to a wide range of tools and channels. They expect a greater reaction from the companies from whom they purchase. As a result, the marketing game has shifted: one-way communication is no longer acceptable. The days of simply posting blogs and social media updates and calling it a day are long gone. And in today’s environment, the businesses that prosper are those that recognize that marketing is now a two-way street.
It’s interactive marketing communications that we’re talking about here, which takes a new, more responsive, more influential method to connecting with customers.
The World Of Interactive Marketing
This method is probably something you’ve heard of before. This sort of marketing is referred to as interactive marketing or event-based marketing. Whatever name you give it, the ability to provide customers with available actions and then create marketing strategies around those actions is at the heart of interactive marketing communications.
In other words, a consumer’s action will prompt the brand to conduct a certain marketing initiative. Read more about the growth of new-age marketing.
15 Types of Interactive Marketing
Traditional marketing is gradually giving way to interactive marketing. In other words, we’re tearing down the brick wall between the brand and its target audience and promoting two-way communication. Consider the following types of information and activities that exemplify interactive marketing communications:
1. Interactive Storytelling
Consider the days of choosing your own adventure novels. When your main character discovers an underwater cave, you’re cruising along, reading a narrative about an aquatic adventure. The cave can be explored or the reader can continue swimming. You select the page based on how you want the tale to progress.
This is, in essence, how interactive marketing communications work. It’s content that gives readers an option, allowing them to choose the next step depending on their personal preferences.
2. Interactive Infographics
A typical infographic with a twist is usually a top example of interactive marketing communications that many firms are familiar with. These visuals include all of the familiar components – less text with more design elements – but they put the user in control.
3. Interactive Videos
Even videos can help brands communicate with their customers and prospects. In other words, interactive video allows the audience to provide their input and make them a part of the process.
There’s no disputing that quizzes are popular. People adore them, especially when they reveal personal information. This is another option to engage customers and encourage contact with the brands.
Quizzes are a unique way to engage customers and are ideal for an interactive marketing campaign. People take a questionnaire, post their results, and encourage others to do the same.
Calculators are very useful for service providers who may find it difficult to show what kind of return on investment or savings their services might generate. These graphical features are especially good examples of interactive marketing because they’re more adjustable and allow consumers to enter their own amounts to get answers.
Subscribe to our newsletter and get the latest updates on entrepreneurship and digital marketing delivered right in your inbox!
6. Interactive emails
Nowadays, email marketing is widely used by businesses. However, as most marketers know, it requires something distinctive to peak readers’ curiosity, followed by much more thought and planning to persuade them to open emails. In this case, using interactive material to liven up your email campaign could be exactly what you need.
Readers are given something to do with interactive material after opening the email. This is a wonderful surprise and a welcome variation from the regular marketing emails that most prospects are accustomed to receiving.
7. User-created content
One of the most effective ways to employ interactive marketing communications is to invite visitors to share their own content. This strategy, which is often accompanied by a hashtag, works best on social media. It is a terrific method to highlight the brand’s target group and allow consumers and prospects to see them represented.
8. Experiential and Viral marketing
Offering a quiz or a clickable button is a terrific method to engage with your audience through digital interactive marketing communications.
Experiential and viral marketing has taken this a step further for brands. Experiential marketing framed by appropriate branding and products can create a memorable and immersive experience. A live event that is strongly related to the brand and its image is typically included.
Contests have been around for a long time and are one of the most well-known forms of interactive marketing.
This type of engagement, which includes everything from gifts to social media photo contests, is a proven technique to catch an audience’s attention. They appeal to our natural need for unrestricted access to things.
Contests have improved a lot as we go into the next phase of interactive marketing. Instead of being a one-off event, the most successful organizations now employ contests as part of a larger marketing strategy.
Polls engage users by delivering rapid feedback in the form of results, similar to Quizzes. People participate in polls to learn what other people have said. This also helps them to determine if their views are shared by the majority of the population.
Compared to a quiz or a contest, one advantage of a Poll is that it is usually quicker to complete. Users do not have to go through multiple processes to achieve a result.
However, they are excellent for eliciting immediate replies from your intended demographic rather than generating focused leads. For example, you could employ a series of polls to collect user-generated content that may be used for various reasons.
11. Interactive Surveys
Surveys are used to assess a person’s knowledge or viewpoints at a specific point in time. You can use surveys to see how well your students are doing in their learning.
You may also conduct a poll to determine how a client thinks about your new program and whether it is simple enough for them to understand.
Surveys can help you gather valuable feedback and lead your organization in the right direction. For example, a survey of your hiring and onboarding processes may help you assess whether you need to adjust the way you hire new employees.
12. Interactive Forms
Forms have long been an important aspect of a company’s engagement with its clients. Forms are essential for acquiring client information in the digital age. You can create a form that engages your consumers and enhances the likelihood of them becoming loyal repeat customers. You may nurture your consumers through discussions after you have this vital contact information.
It’s simple to build a form from scratch using one of the many templates available on online platforms. You can also get templates that can help you give the best possible customer experience.
The most important thing to know about forms is that, while they are designed to collect data, they should not be used to ask too many questions at once. If a buyer is unfamiliar with your brand, a complicated form with a lot of inquiries could scare them away.
13. Interactive Slideshows
As previously said, visual elements in interactive marketing are typically more effective. Also, when customers have photos and videos to offer context to information, it’s much easier for them to make judgments.
Unfortunately, several businesses lack the expertise or financial resources to invest in video production. Other businesses may find it difficult to deliver important information to their audience with only a single image. A terrific middle ground is an interactive slideshow.
Slideshows are a common technique of disseminating information without relying too much on a single image or video. A succession of photos and little fragments of text can convey a simple message.
14. Interactive Visuals
The term “interactive visuals” refers to a wide range of features that can be seen on a website. An interactive visual is an infographic that your clients may click on in specific areas to launch an animation or zoom in on a section of text.
Another example is informative lists with graphics and visual instructions that your visitors can check. Some businesses expand on their interactive visuals by collaborating with designers and developers to produce full-fledged tools.
15. Interactive content
Interactive content is precisely what it sounds like: Content that allows prospects and customers to interact with the brand and perform specific actions. Remember, this can refer to a variety of topics, but all of them lead to more engagement with the audience.
Interactive marketing is a terrific approach to mix up typical marketing initiatives and give your audience something to remember and enjoy. It can be as easy as providing a QR code for more information, or it can be as in-depth and sophisticated as hosting an immersive event. In other words, the capacity to tear through the brick wall barriers that divide you from your clients and prospects is the bottom line here.
Have you experienced any success with interactive marketing efforts for your company? Tell us about what worked well for you in the comments section!
Articles You Make Like: