The first element of your brand that the customer will ever encounter is its name. Not only does it grab attention, but also helps make a strong first impression. It’s vital that the name is easy to memorise, catchy, distinctive, authentic, memorable, and enduring, so it resonates with your target audience. In simpler terms, a strong brand name is vital to establishing a strong brand reputation.
In this article, we will guide you through how to name your brand, and provide you with 50 branding name ideas to inspire you!
The Rudiments of Naming an Agency
Naming your agency is a fairly simple process, the first and foremost is to do initial research. Since a lot of trial and error goes into building a business, it is important to choose a name that fits perfectly.
The first and most obvious step is to really get those creative juices flowing when you’re trying to come up with a unique name. With a catchy, creative, and intriguing name, your business and brand will be memorable — consumers will recognize it online, in advertisements, and will also help them understand what your business is about without having to think much about it. A unique business name also helps separate your products and services from the competition.
However, finding unique branding name ideas that aren’t already taken, is difficult and definitely time consuming. In this era of startups and new business ventures, it could be laborious to come up with a unique name.
Here are a few of the pointers that you must keep in mind while trying to narrow it down to the perfect fit!
1. Make it Descriptive
When we say that the first impression is the last impression, this is exactly what we mean by this – In order to find the perfect word, start by writing down what your company does or what service it provides. Then select the essential words or phrases and see how those look on screen and sound out loud.
Example: Measured Results Marketing, is a technology-based partner company that helps companies use their marketing tech stacks to showcase results, and is also leading with a descriptive company name. It’s all in their name. The company’s name reflects what they do and the kind of services they provide.
2. Make Sure it Reflects your Mission
A brand is much more than a logo or just a name. Your company name should thus portray not only what you do but why you do it or why it matters, why it’s unique.
Example: IMPACT . What’s the one thing that every sales and marketing professional or any brand for that matter, wants? It’s IMPACT, of their business, vis-à-vis, on their customers. IMPACT is an award-winning agency helping marketers and salespeople achieve their goals. This business name reflects their mission, and the goal of their brand.
3. Simplicity is Key
Simplicity goes a long way, the brand-name should be simple. Your business name can make your business relevant for non-branded search queries by search engine optimization. This would definitely give you an edge over other brands with not so simple names. It should be easy to spell, pronounce and recall. This will ensure that no one gets frustrated typing your name or saying it aloud to popular devices.
4. Go the Witty & Humorous Way
An easy way to make the name of your brand more memorable is by making it humorous or witty. Playing around with jokes, puns, and plays on words are all different ways to make your clients chuckle and to permanently get your name etched in their memory.
Example: SPINFLUENCE. This clever play on words sets this inbound marketing agency apart. It is catchy, witty, and memorable— all important elements of a strong business name while at the same time providing value.
5. Reflect the Values of Your Brand
A brand name should reflect the values of the brand. A very helpful tip while doing this is to portray your brand as a solution giver to an existing problem rather than a brand that is trying to sell a particular product.
6. Make it as Unique as Can Be
The last but not least, it’s important for the brand name to be unique. It should not be copied or forged as that can lead to copyright issues. Or, worse, run into legal trouble for trademark infringement.
Example: Zoom LiveTrak vs. Zoom.us. This is a simple example of how both companies are using the word zoom so it might look like a mix-up. Although this is not troublesome. A more severe issue, however, is possible with more egregious naming errors than the one in this scenario.
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Dos and Don’ts: Picking the Right Name for your Agency
Coming up with branding name ideas that caters to everything on your list can at times be very challenging. Therefore, listed below are some tried and tested methods to make life easier for you!
The Holy Grail Do’s
- It should describe what your brand is all about
- It should be a reflection of the goal or mission of your brand
- It is important to keep it simple
- It should be fun clever and interactive.
- It goes without saying that it also has to be unique
- It should portray the value you are going to provide to your customers
The Criminal Don’ts
- Don’t make it complicated to spell.
- Don’t include place names unless your business will always be location specific.
- Don’t pick a name that gives a wrong first impression.
- Don’t get obsessed with SEO keywords.
- Don’t use your first name or your last name as a part of the business name if the venture is very risky.
- Don’t settle for a name you do not like.
The Do’s and Don’ts in Action
Some examples of existing brands and businesses based on the aforementioned do’s and don’ts:
- For example, the E-commerce store, “Fresh Aisle” – the very name suggests that this store houses fresh produce. So, make the name should be catchy, succinct and easy to perceive.
- The name should entail the essence of the brand. For example, “BooKMyShow” – once again, simple words that convey what the business is catering to.
- Krispy Kreme – the brand-name it is rather simple, right? Yet it is also unique because they are using the letter K instead of the letter C. It is thus simple, catchy and worth remembering.
- Let’s talk about what you should not name your brand, especially as a brand name in India; “Tatti” this brand is a rather well-known British cosmetics brand, mainly known for its perfume. The key here is to find a name that suits your brand and not the juxtaposition of two completely unrelated concepts.
A List of 50 Branding Name Ideas
Here is a list of 50 names for branding agencies to select from, and some name generators for businesses:
- Branding Nerd
- Haute Branding
- Up Slogan
- Dashing Brands
- Logo Folks
- Brand Czar
- Sassy Brands
- Jingle Live
- Fab Brands
- Branding Hook
- Branding Dude
- Brand Bait
- Captain Branding
- Brand Dossier
- Creative Pep
- Artistic System
- Creative Repair
- Creative Curry
- Talent Element
- Creativity Desk
Popular and Effective Name Generators for your Business
Sometimes, no matter how much you brainstorm, you may feel like you have hit a brick wall when it comes to coming up with branding name ideas. That’s where name generators come in handy to give you a boost of inspiration and get your creative juices flowing. And you never know when a randomly generated name can prove to be THE perfect fit for your brand!
Here’s a list of some popular and very effective name generators:
Here’s hoping that you found this article useful and it gave you some insight into choosing the perfect name for your business.
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