If you’re a freelancer, you already know how important pitching can be. If you pitch your service, your quality, and your past experiences properly to your potential customer, you stand a chance to gain an amazing new client!
And that’s the goal, right?
You don’t have to be a master of the English language to write a great email. You just have to learn to follow certain email etiquette when writing the pitch to appear more professional to your clients.
How To Write A Good Pitch E-mail?
While there are no rules to communicate your honest message, a good pitch e-mail ensure the effectiveness of your message in the most clear and authentic manner.
Be Clear in Your subject Line
If your subject line is vague, or too long, no one will even bother opening the email. However, if it’s crisp and to-the-point along with the person’s name on it, it’s more likely they will.
For example, if you start with “Hey Joanne, <your focus pitch>” in your subject line, the person is more likely to open the mail than a generic mail which sounds like a spam, for example, Freelance application.
Also try capitalising the first letter of every word to grab attention. A lot of articles you see on the internet do that. (Check the title of this article above!)
Do your research and send mails to the correct person
Sending emails to the sales team or HR team is of no use really. Your mail will only matter if it reaches the correct person.
Personalising your email is super important when sending pitches. So do your research. Go so far as stalking them on LinkedIn or sending them a direct message there too. Who knows, they might actually respond there!
Don’t be over enthusiastic and send way too many follow up emails. Wait at least 4–5 days before following up.
If you send too many emails, it will make you look desperate and will piss off the person. If you don’t get a response even after a follow-up, move on.
To make your work easier, here are some ready-made templates for you to pitch to new clients.
Do customise the emails before sending them though.
Template #1 — For Copywriters:
Hi [Client’s name],
My name is [your name] and I’m a freelance copywriter.
I just saw your job posting on [name of the website] and noticed that there’s an opening for a blog article writer in your business blog.
I’ve been working online as a freelance writer for [number of years] years and I managed to help develop several great and successful blogs for my clients.
Not to brag, but I also have multiple articles published on popular authoritative websites such as [mention and link to the websites]. Have a look and see if my writing style fits your blog’s strategy.
I understand that getting a lot of shares on social media is just as important as optimizing articles for search engines. And I use a handful of tools to make sure to target both those areas.
If you like, I can come up with some topics and ideas for great articles for your blog.
[Your email signature]
Template #2 — For Marketers:
Hi [Client’s name],
I’m [your name] and I’m a content marketer. I noticed on [name of the website] that you’re looking to outsource your social media marketing. I’d be happy to help you out with the process.
Social media and inbound marketing are two of my strongest suits. I recently helped a client grow their social media following to 10K likes on Facebook and Twitter [include links to examples of your work] within three months.
You can also visit my personal website to see some of my work. [link to your portfolio]
I see that your social media pages are not fully optimized for latest standards. I’d gladly do that for you in addition to putting together a content plan to promote your brand on your social media channels.
If you have a few minutes, I’d like to ask some questions regarding your targets and goals. Let me know if you’d like to schedule a Skype call.
[Your email signature]
You must be seeing a pattern in the emails now. If you’re not a copywriter or marketer, just customize your email according to your profession and use the email template. Keep it simple, casual and clean.
Have better tips? Share with us in the comments below!