How To Earn Well as a Social Media Manager- Salary Trends in 2022

The world is advancing and the concepts of media and technology are flourishing with the changing times. With the growing analytics and the increased demand of social media, there has been constant increase in the job opportunities relating to the media class. But there are some pressing questions which need answers. What is the salary for social media manager or executive? How much should you charge for your freelance gigs in social media? Are you selling yourself short, or getting ripped off by ender-paying clients?

This article should help you figure out the job role perfect for you in the arena of social media, where to find these gigs, and how much you should you can fetch as salary for social media manager.

Job Profiles in the Arena of Social Media

The jobs pertaining to this sector, such as social media manager and social media executive, helps the individual to showcase their talents, and thrive in that arena when assured a good payment. 

Listed below are some roles that you could explore, if your interests lie in the domain of social media, and the payment structure that they entail. 

1. Social Media Executive 

A social media executive is essentially a person who supervises, tailors and handles the social media presence of an enterprise. If you aspire to become a social media executive, your responsibilities would entail brainstorming, generating, and releasing content on social media channels like Facebook, Twitter, Instagram, LinkedIn, etc.  You are the one who has complete access to all the accounts and thus, the company must choose wisely the executive to avoid a breach of trust. Social media executives are also expected to oversee the work of other employees, including social media specialists. 

Pay Scale: Salaries of social media executives start from 3.3 lakh per annum. The salary depends on a number of factors such as, location of the employer, and most importantly, experience. As you gain experience, you will notice a significant growth, in terms of your pay. 


2. Social Media Manager 

If you’re a person well acquainted with the current social media trends and spends a lot of time on social media, you might be able to make a living as a social media manager.  Social media managers are in charge of handling social media accounts of corporations, celebrities, and entrepreneurs. Large companies typically hire full-time social media managers to work in-house, whereas, small businesses and individuals, on the other hand, rely on contract social media managers to assist them meet their marketing objectives. 

Pay Scale: In India, salary for social media manager can average at 5.6 lakh a year. These professionals can expect to earn roughly 5 lakh per year as a beginning pay. In the industry, experienced individuals can make up to 7.5 lakh per year. Thanks to the growing popularity of social media platforms and applications, there is a huge demand for social media managers in India.


3. Social Media Analyst 

A social media analyst examines consumer data by region, as well as customer preferences based on age, gender, and other criteria. It’s a straightforward strategy for retaining customers, setting prices, and integrating new marketing techniques. A social media analyst evaluates your brand’s owned data, campaign and content performance, and social listening data on a regular basis and converts it into practical business advice. Comfort with social media analytics, tools to report on essential KPIs, and problem-solving to promote overall social performance and achieve goals are the foundations of their position. Understanding social networks and how they affect audience behavior and content performance in different ways. Recognizing the value of social data in all aspects of their business and assisting others in seeing social in new ways.

Pay Scale: A social media analyst in India can earn up to 9.5 lakh per annum or Rs 487 per hour. Entry-level positions start at 7.5 lakh per year, while most experienced workers make up to 13 lakhs per annum. 

salary for social media manager- social media use in email marketing

14 Platforms for Landing Well-Paying Freelance Social Media Projects

To supplement the salary for social media manager, you can take on extra social media gigs to compliment your day job, or you are a freelancer on a constant hunt for fresh gigs, these 15 platforms are going to set you on your way. A bonus? These are usually aggregators of credible clients, who will pay you well and on time!

1. Fiverr 

It is a freelance marketplace that connects freelancers with businesses in need of digital services like website design, content writing, and voice-overs. This freelance website facilitates communication between freelancers and business owners. When a buyer purchases a gig, the system charges their account and holds the funds for them. After a commission fee is deducted, the system will send freelancers 80% of the offered amount.

2. Toptal

Toptal is a freelance platform that connects businesses with highly skilled industry freelancers. Toptal has a wide range of freelancers, from web developers and designers to finance consultants and product managers.  

3. Upwork

Upwork is a freelance marketplace that connects clients and freelancers all over the world. The platform covers a wide range of topics, from web design and software development to customer service and bookkeeping. Clients and freelancers can connect in a variety of ways, including posting a task and recruiting talent, or purchasing a predetermined service from the project catalogue.  

4. is another freelance website that brings together experts and businesses from all over the world to work on various projects. Due to the wide range of expertise, clients can easily locate an expert of any type. The freelancer is paid the full amount. However, for contests and stuck projects, the platform takes 10% of your overall profits.

5. Behance 

Behance is a site for anyone searching for creative freelancers. It has a lot of great work to look at, such as illustrations, animations, web design, mobile app development, and so on. Behance also serves as a social media network for designers to connect with each other.  

6. Flexjobs 

Flexjobs is a website that specializes in remote and flexible job opportunities, such as freelance, part-time, and full-time work. There are many different types of jobs, ranging from education and training to journalism and writing and to social media experts. Flexjobs ensures that every job posted on the site is legitimate. There are four plans available, with prices starting at $6.95 per week.  

7. Guru 

Guru is a platform where freelancers and businesses from all across the globe can work collaboratively. Professionals with a wide range of skills, such as programmers, graphic designers, and product managers, can be recruited by business owners. This freelance website makes it easy to look for jobs and submit quotes to clients.  Freelancers can bid on long-term or short-term projects as well as provide a fixed price for each.  

8. LinkedIn 

LinkedIn is one of the most popular job websites, providing an easy way to find jobs in a range of fields. It also acts as a social networking platform for professionals to connect and interact with one another.  

9. 99designs 

99designs has a plethora of opportunities for freelance designers looking for work. It is a freelance website specifically designed for collaborative efforts between designers and businesses.  

10. Dribbble  

Dribbble is a popular platform for creative professionals to meet, connect, and interact with one another.  

11. PeoplePerHour

PeoplePerHour connects businesses with professional freelancers for hourly or project-based work. Millions of freelancers operate in areas such as public relations, social media managers, marketing, and journalism.  

12. ServiceScape

ServiceScape is an online job board specialising in providing freelancers who have a firm grasp over writing, photoshop, social media managing and translation. The platform aides’ freelancers in creating profiles and promoting them to a growing client base.  

13. DesignHill

DesignHill is a creative marketplace where businesses can obtain high-quality design from professional designers and artists. There are multiple design jobs available, such as logos, websites, and brochures. They also provide industry specialists who provide invaluable advice when it comes to the social media presence of a particular brand.  

14. TaskRabbit

TaskRabbit is a service provider that matches clients with freelancers to assist with a variety of day-to-day tasks.  

These are some of the websites that have been helping people land a job with a fair and substantial pay in the field of social media. Apart from earning a regular salary for social media manager, you can also expand your earnings to those made on freelancing platforms.  They provide quality jobs by partnering with Multinational companies and startups, and have been providing a vast network during this era of digital boom and expanding prospects.


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