Digital marketing has evolved than what it was a decade ago. Freelance marketing is a perfect way to showcase your creativity, grow your network and make new connections. Companies are always in the need of freelance marketers. Do you know that out of 10, 9 companies leverage social media for marketing purposes. 89% of marketing teams rely on email marketing for lead generation. Companies having a digital presence are heavily dependant on Search Engine Optimisation(SEO).
But let’s first understand what exactly is freelance marketing.
Freelance marketers assist companies and businesses to promote their brands. That is where your role comes in. You can follow these simple tips to ace your game at freelance marketing:
1. Discover your niche
As a freelance marketer, you can opt for different roles entirely depending upon your skills, talents, and interests. Few options as a freelance marketer could be –
Social media manager – If you are a social media hawk, freelance marketing through social media is just for you. This includes posting and promoting the company’s brand on social media like Instagram, Twitter, Facebook, Pinterest.
SEO Pro – Do you understand Search Engine Optimisation (SEO)? Can you devise a strategy or a technique to increase the number of visitors to a website by obtaining high ranking placement in the search result page of a search engine? If you are a pro at SEO then you can assist a company to drive traffic on its website through Google.
Content writing Jedi – If writing is your forte, then freelance marketing as a content writer is for you. You can write influential text needed for marketing products/services including sales pages, email campaigns, and landing pages.
2. Build your clientele
The most intimidating endeavour for a beginner is to find clients. When you step in the world of freelance marketing you can start your journey with small businesses and clients who are open to working with a beginner. You can also try websites like Upwork, Freelancer.com, worknhire.com etc.
3. Have flexible rates
Don’t be so rigid about your rates, especially at the beginning. There are no stringent rules as to how much should the fees be. Beginner freelancers tend to get confused and anxious when it comes to their rates. You don’t need to undervalue yourself but you can modify the rates as per the need of the hour.
4. Don’t breach your deadlines
As a freelancer, if you meet your deadlines and show strong work ethic you will be already ahead of the vast majority out there. Companies mostly like to work with freelancers who meet their deadline rather with someone who is brilliant but never delivers on time.
Of course, either way, you have to provide great, quality work but do so while meeting your deadlines. This shows that you are a professional, good to work with and aren’t interested in wasting your clients’ time
5. Get referrals
Good reviews by clients are the lifeblood for any freelancer. Getting good referrals can help you raise your fees. When a client refers you they have automatically added value to your work by recommending you. Also, you get better clients through referrals. Further, once you escalate your prices through referrals, you’ll start attracting high-quality clients who can afford you.
6. Honour yourself like a business
The golden rule to remember in freelance marketing is that you are your own business. A mindset shift from a typical freelancer who works on his own whims and fancies to a business owner is radical for sustainable growth. Business is about building and retaining clientele and not just being creative at your work.
7. Learn to leverage the data
“Big data” has become the buzz of the millennium. However, it is just not about the data itself but how you use it. You have to know how to become an analyst, break that big data, analyse and use it for your client’s advantage. Success comes from understanding the functionality of different social networks, which ones to focus on, what goals to apply to different networks, which tactics will help achieve those goals, where your audience members spend their time and the best types of content to use to inspire engagement.
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