The word ‘Influencer Marketing’ has been causing a buzz in the world of digital marketing of lately and is rapidly catching up with brands as well!
A lot of western companies are leveraging this strategy of marketing and a lot of Indian companies are also following suit, with having come up with a lot of successful influencer campaigns during the past 2-3 years.
But, before we dive headfirst into what ‘Influencer Marketing’ is, let us understand who an Influencer is, why is influencer marketing both popular & effective and top influencer marketing platforms in India.
Who is an Influencer?
An influencer is an individual who has garnered a certain following in a specific niche they actively engage with. The reason behind their influence is the fact that their work and opinions for that particular niche are valued by their followers.
Related article: The real responsibility of being a social media influencer
Influencers are real people who are viewed as friends who audiences feel a connect with, want to emulate and buy into in comparison to glamorous ads.
An influencer must have the right kind and right amount of audience.
What is Influencer Marketing?
It is a term which has risen from the realisation of brands about power, peer influence and customer recommendation over other forms of marketing.
Since social media is quite in vogue these days, and consumers have flocked it in huge numbers and are vocal about their views regarding brands and products. This is where brands leverage with the realisation that people have been heavily influenced by second-hand information from opinion leaders.
This has led to many brands identifying top influencers in their fields and connect with them so as to reach their audiences better.
Related article: How to choose the perfect social media influencer for your startups
Once brands identify influencers from their respective domain, it is important that they reach out to them properly with a well thought out plan which is not too commercial but helps connect with audiences. A lot of brands are outsourcing this job to various influencer marketing platforms in India.
Here are 11 best influencer marketing platforms in India:
Plixxo is one of the biggest influencer marketing platforms in India with over 26,000 influencers. Launched by POPxo founder Priyanka Gill, it caters to both influencers and brands alike. Bloggers, YouTubers, celebrities, Instagram influencers and campus influencers can sign up on the platform for accessing paid campaigns.
Brands can also invite thousands of influencers through Plixxo for joining them in their marketing campaign. In short, Plixxo helps in simplifying running influencer campaigns for brands.
For influencers, Plixxo is a platform which verifies their profiles, reach and stats. This proves that they are bonafide influencers and that Plixxo is an effective business generation tool which allows them to pick up paid brand campaigns. Also, it also enables influencers to boost their audience through social media posts.
For brands, Plixxo makes searching for influencers easy and verifying their reach numbers. It also allows them to launch campaigns comprising of a thousand influencers and makes running influencer campaigns easy and hassle-free.
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OPA is the new wonder that has taken digital brands by a storm. With the lowest pricing and the largest network of over 50,000 influencers, it has become a hot favorite in less than a year’s time. OPA has transformed influencer marketing for brands like Lakme, Marico, Godrej, Wow, Plum, Sugar Cosmetics, The Man Company, and more.
OPA specializes in activating thousands of macro and micro-influencers at the cost of just 1 celebrity influencer and works with influencers on platforms like Instagram, YouTube, Blogs, Facebook and Twitter. Influencers register on their app and receive invite-only collaborations. The drivers behind every other campaign on social media, they model their marketing like a grassroots word-of-mouth movement around products. Check out their work here @opareviews.
Boasting of a base of over 25,000 social media influencers and bloggers, it helps you find the right influencer for your brand. Through ‘Influencer Discovery,’ you can get a hawk-eye perspective of an influencer and decide if they are the right match for your brand.
It also showcases a blog on its official website and runs live campaigns too, including brow-raising campaigns like ‘Would your dad do this too,’ and ‘Update Azhagi.’ The clients who keep Influencer.in going include Hike, Himalaya, Axis Bank, Nykaa and SHAREit.
PulpKey is an influencer marketing platform based out of India, where brands and creators collaborate to tell stories. Here, you may either login as a Brand/Agency or as a Creator/Talent Manager.
In order to log in as a Creator or a Talent Manager, you either need to have at least 2,000 followers on Instagram or a minimum of 500 subscribers on YouTube.
PulpKey also wants to address and solve problems pertaining to the promotions carried out by influencers and the lack of trust between consumers and brands. Their decent roster of renowned clients includes Wego, HelloDhobi, Hypstar, Bombay Shaving Company, Happn and many more.
Bengaluru-based Winkl helps bloggers, influencers and content creators in creating their own media kits, for showcasing their work to their peers, receive feedback and connect with brands to work on brand collaborations.
It intends to become the most sought after influencer marketing platforms in India and to be the preferred marketing channel for brands to help them unlock the power of influencers for achieving their business outcomes. Top clients include Flipkart and YGL.
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BrandMentions is a social media monitoring tool that can help you find top influencers and top website to collaborate with. The platform allows you to search for any brand, product or keyword and it shows you a list of top influencers on any social media channel (Facebook, Twitter, Youtube and more).
Knowing yours or your competitors’ influencers are highly important. You can use them in targeted influencer marketing strategies and campaigns for your brand. You can outrank your competition and reach new people to fulfil your goals (get more website traffic, build brand awareness, increase sales and many more).
7) Eleve Media
Eleve Media helps in ideating brand campaign strategies and backing them with effective advocacy solutions so as to deliver high-quality engagement for the brand. It performs multiple functions like identifying the right people according to location, niche, reach and other metrics.
It also enables the brand in leveraging content across platforms, scaling influence, effective measurement and analysis of campaigns and providing consulting services as well.
Brands who trust Eleve Media include giants like Amazon, Coca Cola, Chevrolet, Lays, Honda, Bacardi, Airtel, Philips among 25+ other top brands.
StarNgage is a global influencer marketing platform with a presence in India as well and helps brands in analyzing, customizing, managing and measuring the word of mouth marketing campaigns on Instagram.
Through StarNgage, brands can partner Instagram influencers for attracting and engaging customers by delivering relevant, helpful and personalised visual experiences. They also track, analyze, and benchmark thousands of Instagram profiles which ensures the success of Instagram campaigns.
Qoruz is a one-stop influencer marketing platform featuring a highly customizable influencer search mechanism, a data-driven campaign planning interface, and robust, real-time reports.
Here are some unique features of Qoruz: (a) largest database of Indian influencers, (b) direct access to the influencer’s contact info, and (c) paid vs organic campaign analytic dashboard.
Blogmint is said to be Asia’s first product-based influencer marketing platform and one of the first influencer marketing platforms in India which connects brands with social influencers – Bloggers, YouTubers, Twitteratis and Instagramers.
Notably, this platform helps brands in identifying and engaging the targeted influencers to create powerful social and video content.
With over 29,000 influencers and 900 brands and agencies, Blogmint is ideally the preferred marketplace for influencer marketing.
Influencer marketing is estimated to be one of the fastest-growing and preferred online customer acquisition channels, which would also outpace organic search and email marketing soon. It also opens up more organic means for audience engagement and brand awareness.
Besides resorting to the best influencer marketing platforms in India, you should also follow the given measures:
- Define your brand’s goals.
- Dig influencers who share similar aesthetics and values as your brand.
- Provide your influencers with the creative freedom to organically integrate your brand messaging in their content.
- Stay smart with your budget and bear in mind the results you want.
- Maintain transparency
- Measure the success of your partnerships, improve and improvise.
So, get started with developing your business’s plans for incorporating influencers in your marketing tactics NOW, so they can help you within creating blooming and lasting relationships among your target audiences.
Here are some global influencer marketing agencies that can help you reach out to a newer audience.
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