It’s just the beginning of 2020, and you sure want your business crossing the benchmarks in the coming year. Are you looking for an appropriate digital marketing campaign? Is email marketing your priority? You have just landed yourself in the right place to look for the best email marketing tools.

Right marketing is the key to ensure success in your business enterprise. We have heard a lot about Facebook and Twitter for generating clicks and customer engagement. Yet, according to reports published in marketing journals, emails give the highest ROI than any other marketing channels available.

Email marketing is an important principle of the internet marketing strategy that is often undermined compared to other social networking tools. It was also the first marketing tool available when internet marketing was in its infancy.

Using an email marketing tool implies sending promotional messages involving your business to a group of customers via electronic mail. It’s a more direct marketing approach for building brand awareness, increasing sales, new customer acquisition and reinforcing trust in the business. Moreover, it’s efficient and cost-effective.

List of 8 best email marketing tools for improved performance in 2020:

1) AWeber

AWeber is a trusted and reliable email marketing tool that has been in operation for nearly 18 years. It provides a range of features and tools that help small to medium-sized businesses to grow. AWeber has a user-friendly interface that can well be integrated with other applications on your website.

best email marketing tools - AWeber

Some robust features of AWeber include generating automated email sequences, ability to A/B tests, access to autoresponders, pre-designed email templates, email tracking, list management and many more. If you get distracted by any of their marketing jargon, check out their support options such as phone support, live chat, live webinars, email support and a huge library of tutorials.

AWeber gives a free 30-day trial to its new users to get a hang of their services. The monthly rentals start from $19 a month and escalate up to $149 a month depending on the number of subscribers. Get better saving by making quarterly or yearly payments in one go.

 

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2) SendGrid

SendGrid offers powerful email marketing solutions to businesses. The services are being used by over 82,000 paying customers who send more than 50 billion emails in a month. SendGrid allows users to send transactions emails, including notifications and welcome messages. Their tools can easily be integrated with various other applications and programming languages.

best email marketing tools SendGrid

SendGrid email marketing campaigns assist to attain improved customer engagement and accomplish business goals. They have a dedicated customer care and support team to help customers every step of the way.

3) GetResponse

Looking for a tool that offers more than just email marketing? GetResponse is one of the best email marketing tools and it helps users to create webinar solutions and landing page creator. Besides this, it runs a successful email marketing campaign for your business. With a user base of over 350,000, it definitely is one of the best all-in-one marketing tools of 2020.

best email marketing tools GetResponse

GetResponse tool is designed with a simple and intuitive interface. They keep on adding more advanced features to help you grow your email list to a great degree. checkout their ‘Perfect Timing’ features that assists you to send emails during the most appropriate time of the day.

Having a problem with their service? Get in touch instantly with their live chat, phone or email. They also offer a comprehensive guide to help users with troubleshooting. The email plan at GetResponse starts from $ 15/month and escalates to $1,119 per month depending on the number of subscribers. Pre-pay for a year or two and get 18% and 30% discounts on the chosen monthly rental plan.

 

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4) MailChimp

MailChimp is simple and one of the best email marketing tools for bloggers and small businesses. Ever since it started they have been continuously evolving their features to get a niche over their competitors. Undoubtedly, it’s a progressive email marketing tool with more than 1 billion emails sent every day.

best email marketing tools Mailchimp

MailChimp has a forever free plan that makes it the most used email marketing software. Some of the advanced features here include contact segmenting, service and app integrations, autoresponders, A/B testing and time-zone based sending to name a few. What’s more, their support team is very responsive with plenty of educational resources to help you every step of the way.

The Free plan at MailChimp allows users to send 12,000 emails every month with a subscriber limit of 2,000. If you desire to exceed the numbers, they offer paid plans starting from $ 50 up to $ 250 per month.

5) Constant Contact

Constant Contact is one of the best email marketing tools for improved performance, founded in 1995. Here you can easily find multiple integrations and customizations, allowing you to easily integrate it with your existing apps and services. Constant Contact provides several unique features, a dashboard with crucial email metrics as well as a range of niche-specific templates.

best email marketing tools Constant Contact

With the support of Constant Contact, you can now easily manage email lists, templates, the marketing calendar, contacts and a lot more. Some of its powerful features include email automation, coupons, surveys & polls and online donation to name a few.

Besides, you will also find loads of guides and services that make it easy to use even for beginners. If you are still facing a problem, look out for their email, live chat and phone support. Constant Contact has a 60-day risk-free trial with up to 100 contacts.

Besides they also have monthly rental plans based on the number of contacts that starts from as low as $20 up to $95 a month for 10,000 subscribers. Avail 10% and 15% discount on these rentals if you pre-pay for 6 months or 12 months respectively. To top it up, Constant Contact even gives 30-day money back guarantee.

 

6) SendInBlue

SendInBlue is another robust email marketing tool for small businesses with a low budget. This email marketing software was formerly created to send transaction-based emails only but now allows managing email and SMS simultaneously on a single platform.

Other key features in the SendInBlue email marketing tool include email layout optimization, list management and campaign reporting. It’s simple and user-friendly with a generous free plan (300 emails/day to an unlimited number of contacts). The monthly rentals on SendInBlue are based on the email volume rather than the contact list size.

Hence, it is highly recommended for businesses which require sending a huge chunk of emails. The monthly rental starts from 19 Euros and increases up to 129 Euros depending on the number of emails sent. Their plans are very flexible and definitely worth a try.

7) ConvertKit

ConvertKit is the newest member in the list of best email marketing tools to look out for in 2020. It was started in the year 2013 with the intent to provide hassle-free marketing experience to the stand-alone professionals such as bloggers, course creators, vloggers, Instagram stars and the likes of authors. With their built-in landing page editor, you do not require your own website to start email marketing.

best email marketing tools ConverKit

The ConvertKit tools make the email automation workflow process seamless. The visual builder allows you to work with the email sequence and use it as per your requirement. ConvertKit is most suitable for individuals with less budget and requires sending plain text messages only.

ConvertKit offers a 14-day free trial policy wherein you have access to every features here. The monthly plan starts from $29 and shoots up to $79 for an increased number of subscribers. If you still do not find the features appropriate, they have a 30-day refund policy as well.

8) MailerLite

MailerLite is the simplest and youngest email marketing tool for professionals and small businesses. The interface is quite easy allowing beginners to easily create and manage emails in the quickest possible way. MailerLite offers some basic templates that are basic, minimalist yet modern. It is the preferred email marketing tool for website owners, businesses and freelancers looking for email marketing software that’s simple and affordable.

MailerLite has a free plan for up to 1,000 subscribers and the monthly plans start from as low as $10 per month. Users can make an additional 30% savings by paying for a year at a time.

best email marketing tools MailerLite

The success of email marketing campaigns depends majorly on selecting the right tool for your business. In spite of the growing popularity of other digital marketing tools, the use of email marketing tools is only bound to increase.

Got hooked! Here’s some more for you:

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