Have you often heard or read about making money online by referring people to purchase on Flipkart, Amazon, and other e-commerce websites? Has it surprised you to think about how people are making passive incomes in such a competitive world?
This easy online money-making profession is referred to as affiliate marketing. However, before you think about how to start affiliate marketing in India, you must understand certain basics. Affiliate marketing is neither magic or a trick. It is a well-organized marketing system and requires the affiliate marketer to be aware of how things need to be done.
Let us begin by understanding what Affiliate Marketing is..
Affiliate marketing, in simple words, is a way to earn money by recommending products or services to a target audience. The process is as follows:
- Identify a product or service you would like to promote
- Partner with an affiliate program
- Receive a special link (known as an affiliate link) that will be used by the company to track how many clicks, conversions, sales were received through your link
- Promote the affiliate link encouraging people to buy the product or service
- Receive a commission when someone buys the product using your affiliate link
Growth of Affiliate Marketing in India
The concept of affiliate marketing faced significant obstacles in its initial stages but in recent years, the growth of the witty marketing strategy has been spectacular. According to a report, the industry is expected to grow by eight times reaching USD 835 million by 2025 from USD 96 million in 2016.
Statistics show that a large portion of the sales on many online retail stores occurs with the help of affiliate marketing. Besides, the marketing system is growing as a promising profession in India because of its clear payment policy with no hidden costs. The marketer also does not need to make any investment.
How to start Affiliate Marketing in India?
The steps mentioned below serve as a beginner’s guide on how to start affiliate marketing in India:
Step 1: Identify the product category or service you are keen to promote
Visit Amazon, Flipkart or the website of any other affiliate marketing program. Scroll through the different categories and choose a topic you are familiar with. It is recommended that you choose one specific topic. This is because writing for a specific audience will be easier and your efforts will be more targeted. This is also known as establishing a ‘niche’.
Once you have decided on a topic, take a look at the commission rates page to see what you will earn when a product is sold.
Step 2: Create a Website
Next, you need to create a website. Many internet guides will suggest ways and tips to promote your affiliate link. However, the most secure, effective, and efficient way by far to promote an affiliate link is through your website.
Your website serves as a foundation for your online business. This website does not need to have many tools, plugins or features. It can be a simple, user-friendly website on which users can easily read the content.
Step 3: Sign-up for an Affiliate Marketing Program
The most important step in how to start affiliate marketing in India is choosing and signing up for the correct affiliate marketing program. Do a quick research on the most popular affiliate marketing programs and choose the one that has higher commissions for the product category of your choice.
Read through the payment terms, other policies, and reviews to make a better decision. Most websites will ask for your website address, banking details, and other personal information. Even if your website is completely blank at the moment, share a plan of action with the affiliate network on how you will promote the products in the future and they will approve your registration request.
Step 4: Choose the product you are going to promote
In Step 1, you selected a product category such as Electronics, Beauty & Apparel, Home Furnishing, etc. Now you need to choose a product. If you already have a list of selected products, just search for the product name in the provided search box.
If you don’t already have products selected, you need to start choosing products. In the case of Amazon, you can visit the Amazon Bestsellers page to identify the top-selling products in that category.
When you promote a product that already has high sales volume, it is a lot easier to get people to purchase it compared to a product that has just entered the market or does not have high demand.
Step 5: Create content
The last step is to create articles on the product you have chosen. These articles can be of different types. You can create ‘How to’ articles, tutorials, reviews, comparisons, discount or offer articles, etc. depending on your writing preference. This content must be distributed to increase traffic and thereby generate more sales.
Affiliate Marketing Programs in India
As you learn how to start affiliate marketing in India, you understand that the affiliate program is an important factor to keep in mind. The Internet has hundreds of affiliate programs for various kinds of products. Some of the highly popular affiliate networks for beginners include:
1. Reseller Club
A reseller hosting company, the Reseller Club Affiliate Program allows you to earn big commissions. All you need to do is promote one of the largest resellers focused registrars recognized worldwide.
For more details, check out: https://affiliate-program.amazon.com/
2. Amazon India
Without a doubt, Amazon India is a leading affiliate marketing program in Indian e-commerce. The platform offers high commission rates and high website conversion rates. You can easily sign up on Amazon using an existing Amazon account.
Amazon presents a set of tools to its affiliates to fasten the process for product research and link creation. One of the biggest advantages of working with Amazon is that it pays a commission even for other products that the user buys within 24 hours of clicking on your affiliate link.
For instance, you are promoting printers and a user clicks on your affiliate link at 10 a.m but does not buy the product. At 6 p.m, he or she returns and purchases a pair of headphones. You will earn a commission for the sale. You are credited for the purchase made within the next 24 hours of clicking on your affiliate link.
For more details, check out: https://affiliate-program.amazon.com/
Flipkart also offers high conversion rates. The commission rates differ for different product categories and are easily available on their affiliate marketing program page. Flipkart provides marketers with a range of tools. These include banners, widgets, a ready-made set of product links that you can easily plugin on your website.
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The leading domain name registrar has an affiliate program specifically for India. If you have an interest in this topic, this is how to start affiliate marketing in India. The commission rates are as high as 100% with a variety of products and plans.
GoDaddy pays high commission rates on hosting plans, domains, reseller plans, and email accounts. The customer support is available 24/7 and you get more than 100 readymade high click-banners that you can place on your website by simply copying the code.
As a CPA network, VCommission has leading e-commerce clients such as HomeShop18, eBay, Snapdeal, and Myntra. It fulfills multiple marketing objectives giving you a chance to earn commission through app installs, e-commerce sales, and lead generation.
In the end,
Go through the website for each of these affiliate networks and some of the others available in India before you decide on starting your partnership with them. Focus on adding value to your readers and generating traffic for sales will be easy.
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