Agricultural marketing is a combination of the words agriculture and marketing. Agriculture includes all primary production activities and is defined as activities that maximize the utilization of natural resources for the benefit of humans. However, the term is most frequently used to describe the process of growing crops and/or raising livestock. The term “marketing” describes a group of procedures used to move goods from the point of production to the point of consumption. It includes all actions that help ownership become a concept with a time, place, shape, and utility. Let us now find out the top trends of agriculture marketing in India.
Importance of Agricultural Marketing in India
Marketing in agriculture is crucial for boosting economic growth as well as productivity and consumption levels. Its dynamic features are essential for promoting economic progress. It has earned the moniker “the most powerful multiplier of agricultural progress” as a result.
1. Resource Management and Output Optimization
The use of resources and production management is optimized via an efficient agricultural marketing system. The marketable surplus can also be increased by reducing losses brought on by inefficient processing, storage, and transportation, as well as by having an effective marketing strategy. The available supply of contemporary inputs can be effectively dispersed by a well-planned marketing strategy, enabling the agricultural industry to grow more swiftly.
2. Expanding Markets
A well-planned marketing strategy increases the market for goods by distributing them to remote locations inside and beyond the nation, i.e., places removed from the location of production. The market’s growth contributes to maintaining a consistent rise in demand, guaranteeing a higher income for the producer.
3. Increase in Farm Income
An effective marketing system guarantees higher levels of income for farmers by reducing the number of middlemen or restricting the commission on marketing services and the malpractices they utilize in the marketing of farm products. An efficient system makes certain that farmers receive higher prices for their agricultural products and encourages them to spend their surpluses to purchase contemporary inputs that will increase productivity and output. The surplus sold by farmers and their income rise as a result. Offering sufficient incentives for increased output is therefore essential, and this can only be done by streamlining the marketing system.
4. Agro-based industries are expanding
An improved and efficient agriculture marketing system encourages the growth of agro-based businesses while also fostering the expansion of the economy as a whole. For many sectors, agriculture is a significant supplier of raw materials.
5. Price Signals
With the aid of a successful plan on agriculture marketing in India, farmers may schedule their production in accordance with the demands of the economy.
6. Adoption and Spread of New Technology
Because the marketing system makes it easier for farmers to embrace new scientific and technical information, this benefits farmers. Farmers will only make the larger investments required by new technologies if they are confident there will be a market.
The marketing system employs millions of workers in a wide range of activities including packing, transportation, storage, and processing. People who work in the marketing system include commission agents, brokers, traders, retailers, weighers, baggage handlers, packagers, and regulatory staff. In addition, a lot of people supply goods and services through the marketing system.
8. Addition to National Income
By adding value to the product, marketing operations boost the country’s gross and net national products. Agriculture marketing in India is really adding value to the Indian economy.
9. Better Living
The effectiveness of development initiatives meant to enhance the quality of life for everyone depends on the marketing system. Therefore, the development of efficient food and agricultural marketing must receive special emphasis in any economic development strategy intended to reduce agricultural poverty, slash consumer food prices, boost foreign exchange revenues, or reduce economic waste.
10. Going the Direct-to-Consumer way
Startups that release D2C apps will serve as effective marketing tools that can provide customers with a customized shopping experience by keeping them informed of the status of their deliveries, discounts, special offers, payment receipts, etc. Additionally, the app will help customers learn their buying habits and provide an enhanced shopping experience. Additionally, entrepreneurs can give customers the option to “request a farm visit” using their apps.
11. Video Marketing
Agritech businesses should develop their YouTube channels in local languages in order to help farmers understand how technology and other services may improve their agricultural operations. Videos are engaging, accessible, and stick in viewers’ minds for a very long time. Agritech businesses can release movies describing what insurance covers by offering farming insurance solutions in rural India. The video’s content should be compelling and instructional rather than promotional, removing any uncertainties regarding technology or product for a farmer in terms they can easily grasp.
12. Radio Marketing
Radio is still a key form of entertainment in rural India. Startups in the agritech industry should get in touch with their local city radio stations to participate in programs for farmers and cattle keepers. The startups can discuss their products and how using such procedures will benefit their standard farming operations.
13. Free Sampling or Free trials
Touch and feel is a basic belief among Indians. The agritech businesses can put up booths at local fairs or events to draw attendees for free samples or trials of their products. For farming-as-a-service agritech firms that provide data-powered agricultural practices or for increasing farm productivity of farmers, free samples or free trials are very advantageous.
14. Help Groups Conducting Demo Sessions
Agritech firms are able to create a network of village consultants that will serve as the main ambassadors for your startup’s services to the town or district while speaking the dialect. Permit them to do public demonstrations of the product or service, and afterward, distribute educational guides to the audience, which will spark debates among participants later.
15. Increasing Aerial Imaging Use
In 2022, more farmers will use aerial imagery to manage their crops more effectively. Farmers can notice crop differences and problems that are difficult to spot from the ground thanks to satellite photography and drone technologies. Farmers will be able to manage their crops more precisely and earn more profit when this data is combined with precision agriculture technologies.
16. Water Management
Costly extreme weather occurrences, such as droughts, and heavy rains, are on the rise, according to NOAA. There were 16 weather-related incidents in the US alone that caused at least $1 billion in losses. These occurrences harm crops and fields in addition to residences. Farmers can use water management technologies and techniques to better handle these extreme events.
17. Sustainable Agriculture
More customers are pressuring companies and people to embrace regenerative agriculture methods. This general term describes actions like reduced tillage and the use of cover crops that boost soil carbon sequestration. Scientists concur that regenerative agricultural practices improve soil health and fertility, even though experts disagree on whether they would be effective in reducing climate change.
18. Sharing of Digital Information
In many instances, COVID-19 made it necessary for farmers and industry participants to switch from face-to-face conversations to online meetings. Most of this communication will probably continue to be digital long after the pandemic has subsided. Farmers can spend less time and money when they can exchange data, electronically sign documents, and receive guidance. This makes it possible to communicate with equipment suppliers, agricultural advisors, and other experts more often.
19. Regional Weather Information
The days of looking at a zip code’s prediction to check the weather are over. Instantaneous and precise wind, rainfall, and temperature readings are made possible by in-field sensors. This precise meteorological data will assist in determining spraying, irrigation, and harvest windows when integrated with data management software.
20. Data Integration
Even if you have data on soil type, and yields, integrating this data is essential to making use of it. Farmers will be able to use data management software to use this information to help them make decisions.
Summing it up
These top 20 trends to watch out for in 2022 for agriculture marketing in India. They can help you to maximize the return from agriculture marketing in India. Despite the diversity of each trend, experts identify two overarching trends: new technology and responses to climate change.
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