“A writer is someone for whom writing is more difficult than it is for other people.” – Thomas Mann

I can agree with the aforementioned quote because writing is not simply throwing in together words which make some sense.

Really, Lemony Snicket once said, “If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” Hilarious, right?  But also true!

Writing, in general, is not a cakewalk, so imagine writing for someone else! That is exactly what guest posting is. In this article, we will discuss all aspects of Guest Posting and give you a detailed account of free guest posting sites as well. Stay tuned, the good stuff is coming ahead.

 

What is Guest Posting?

Guest Posting, in layman’s terms, refers to writing and contributing articles to be posted on someone else’s website or blog. So, basically, anyone employed as a content writer or any freelancer is doing guest posting for the employer they work for.

Related: A complete guide on how to become a freelance writer

 

Benefits of Guest Posting

Guest Posting is not simply restricted to writing for someone else and packing your bags and leaving once you are done with your job. Guest Posting adds value to the writers’ own roster of work and helps them build their own online influence.

Some of the good examples are writers from BuzzFeed, ScoopWhoop, and ThoughtCatalog who by working brilliantly, though on an employer’s platform, have carved a niche for themselves.

Related: Here’s how you can build a strong personal brand as a freelancer

So, coming to the benefits of guest posting, it helps in:

1) Building relationships

By working alongside other bloggers and in a community to writers, you tend to build relationships with them which is definitely fruitful in the long run.

Bloggers oversee a large share of participation on social media and can be tremendously influential. This way you build both a solid network, grow your realm in social media and get credit for the work that you do.

2) Being picked up by search engines

Having a link to your own blog is added somewhere in your own post by the host blogger is highly beneficial to your worth as a writer. This is because, over time, the backlinks will help raise the value of your blog to search engines.

Eventually, your content will be picked up by Google, Yahoo, Bing and other top search engines. This is what SEO (Search Engine Optimisation) is and will help your content get ranked and distributed better.

3) Helps you get famous

Going back to point 1, guest posting helps you to venture into an already-established community of writers. It gives you a chance to connect with new people and share your message.

If you generate value to the said community through your words, both written and verbal, you will see that value convert over time and garner more followers. So, you must keep adding value and helping people out and with time, you will win!

 

Things to Keep in Mind Before Starting Guest Posting

Content Marketing is currently a hot pie in the market and guest posting is a staple of the same. Also, guest posting is not as simple as before.

Now it does not only restrict itself to improving one’s ranking in the SERP’s, rather, but it also helps you connect with the target audience and promote your services to the customers.

So, given below are a few things to keep in mind before guest posting:

1) Picking the right host blogs

It is equally important to pick the right guest poster and the right blog because both the writer and the kind of content can make or break the guest posting cycle. So, before reaching out to be a guest poster, do ask questions about the kind of content the potential blog covers and steer clear of any content outside their (and your) niche.

This is because having no knowledge of a certain niche can get you rejected right off the bat and you would also struggle to establish your connection with the audience. 

2) Engaging headlines

As a writer, it is always good to have some spunk as that helps you stand out from other writers in the market. Needless to say, as a guest poster, you must be able to pull up captivating headlines, because the headline is what makes the user click through to see what is inside the blog post.

Statistics say that people reading headlines are 5 times more than the one reading copies. So, try to write a compelling headline which leaves the reader wanting for more.

3) Keep it simple

Ornamental writing has come into vogue these days, however, the classic way of writing will always be one where the content is crisp, lucid and simple. The average user might cringe on seeing too many technical words which will also make skimming through content difficult.

Since the target audience always operates at a layman level, it is best to put out content that has brevity, soul, and wit and limited to no jargon.

 

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4) Proofreading saves the day

Proofreading is a writer’s superpower and must be exercised aptly. Grammatical and spelling errors are highly-offputting which can make the entire piece of content look shoddy, regardless of how interesting a topic is covered. So, make sure you or an editor/writer does proofreading for you once you are done with writing your guest post.

5) Using videos and images

As a writer, one should not restrict to a certain format or style and must always look for ways to give wings to your content. Guest posts are primarily about writing, yet, more content options should be explored like adding images, videos, GIFs and infographics.

They not only help break down the content and add spice to it but are relatable and well-received by readers. In fact, a lot of guest posters actually ask writers to add the same to their articles and listicles.

 

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13 Free Guest Posting Sites For Visibility & Traffic

1) myHQ Digest

myHQ Digest - free guest posting site

This is a blog by myHQ which invites guest writers to contribute posts on entrepreneurship, digital marketing, freelancing, coworking spaces across India and more. Do check this digest out to gather awareness about myriad contemporary and trending topics.

For writing a guest post, just fill in your details here.

 

2) YourStory

Yourstory - free guest posting site

Known as the largest media company for startups, entrepreneurs and game-changers of all kinds, this blog hosts stories, researchers and research reports. Founded by Shradha Sharma, this platform is highly popular among youth with a global Alexa ranking of 7,280.

To be a guest poster for YourStory, one needs to submit as polished articles like the one already hosted by the platform.

 

3) Youth Ki Awaaz

Youth Ki Awaaz - free guest posting site

A portal covering all trending and burning issues, especially opinionated pieces on everything from politics to diversity within the country. As the name suggests, it is for the youth and by the youth and ranks globally at 39, 693 on Alexa’s charts.

In case you need to submit your guest post on this platform, your stories must be finely-written and raw and should send a message out, loud and clear.

 

4) ShoutMeLoud

Shout Me Loud - free guest posting site

This is a blog which screams being your own boss via blogging! Sounds interesting, right? It has a community of over 735+ bloggers who have contributed 1 or more guest posts.

It familiarises its bloggers with nuances of WordPress, SEO, Google AdSense, Affiliate Marketing and more. They boast of a following of 978,00+ subscribers over their website and has an Alexa ranking of 21, 168.

 

5) EduGorilla.com

A one-stop education community, it EduGorilla has over 120, 000 subscribers and over 500,00 monthly visitors. One of the best free guest posting websites, it invites posts from creative and indigenous writers and preferably writers from the education niche. The Alexa ranking of this site is 31, 121. 

 

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6) OutBrain

Outbrain - guest posting

One of the highest-rated free guest posting sites, it is known to be the world’s first content promotion platform and helps discover over 1 million people discover content, services, and products.

A web advertising platform, it hosts sponsored content which helps it in driving revenue. The Alexa ranking for the same is 128. 

 

7) The Huffington Post

A news and opinion website run both for India and America, it covers all niches from politics, news, satire blogs, technology, media, women’s issues and more. Founded in 2005, it has even won a Pulitzer Prize and enjoys a global Alexa ranking of 152.

Their guest posting is has a really wide spectrum and is open for everyone from small indie bloggers to celebrities and award-winning journalists. 

 

8) About

This popular website has been around for ages where a zillion expert writers publish their articles and videos on myriad 1000 topics! All you need to guest post here is to have basic English proficiency and subjective knowledge. Its’ Alexa ranking is 430 and it does not accept republished content.

 

9) HubSpot

It is currently the mecca for digital marketers and content professionals and also one of the best free guest posting sites. HubSpot is a sales and inbound marketing software which helps business in generating traffic, converting leads and drawing revenue. 

The Alexa ranking for the same is 519 and its core themes include Email, Sales & Marketing, Content marketing, SEO, Web Design and Business.

 

10) Mashable

Mashable - guest posting

Mashable is a global multimedia and technology company founded by Pete Cashmore in 2005. It is one of the most popular contemporary trending websites and enjoys a 45 million user base and a 521 global ranking on Alexa. It even published republished content and its core content includes niches like entertainment technology and digital culture. 

 

11) Investopedia

It is a platform where people can come with all their financial queries. With a global ranking of 803, it hosts all kinds of financial information catering to students, finance professionals, investors and consumers alike.

To write on the same as a guest poster/blogger, you need to first submit an Investopedia contract form. Also, you must be really sharp and thorough with the business and finance niche to get onboard.

 

12) Moz

Launched in the year 2004, Moz builds tools which measure, monitor and evaluate a site’s SEO. It also makes content marketing, link building, social media, and inbound marketing fairly easy for people. In case you’d like to be a guest blogger for Moz, one of the best free guest posting sites, you may send your applications to editor@moz.com.

 

13) Thought Catalog

This one is an online youth culture magazine with a plethora of stories revolving around love, loss, self-improvement, success, failure, and life in general.

Their global ranking is 2,525 and they accept republished content as well. Every person has their own experiences and there would be no better platform than ThoughtCatalog to pour your perspective out. 

 

Conclusion

Voicing your opinion is not only the need of the hour but is also now viewed as a strong individualistic trait and may also open many doors for you. There are people who are constantly writing on platforms like LinkedIn, Quora, Medium and the likes to establish themselves amid a professional network of people and exert a strong influence. Guest posting, if done right, can also work wonders for you. So do give it a shot. 

 

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