In the last decade, we have seen an increasing number of Indian brands going digital. Companies from every industry want to establish a digital identity. This could be real estate, healthcare, education, and also financial institutions. But with the attempt to go digital comes the demand for digital marketing blogs in India. These blogs provide efficient strategies and tactics.
Business owners know that the future lies in going digital. And so, they are ready to board the ship of the future. However, the key to success lies in remaining updated with the latest marketing trends and digital discoveries. It is a must to learn new techniques and apply them to the best of your capabilities if you wish to expand your business.
So, after some extensive research, we’ve brought to you a quick list of the best digital marketing blogs in India. But before you read about these blogs, let’s understand what such a blog needs to offer and how it is going to help you in your journey.
What is Digital Marketing Blog?
Digital marketing blogs are a reservoir of content covering the latest trends, techniques, strategies, tools, and more in digital media. Some of these blogs also conduct research studies to help you understand which social media platform will be suitable for your brand and how you must create content for your target audience. These blogs give you digital marketing news that you should be aware of to stay on top. They also function as a guide to help you move forward in the online space.
To make the most of these blogs, you need to subscribe to them. As you register and subscribe, you get access to various features and start receiving updates directly on your mailing address.
Top 10 Digital Marketing Blogs in India
1. Social Samosa
Social Samosa is one of the earliest blogs to share high-toned content about digital marketing. It was founded in 2011 by Ankita Gaba and Aditya Gupta. The portal collaborates content and expertise from established Social Media specialists, graduates, and managers. It also associates with active social media users who have been using social media platforms right from the beginning and have keenly monitored its growth.
Some of the topics that you will find on the blog include agency highlights, campaign reviews, in-depth case studies, interviews, tools, and more. You can also learn from campaigns executed by other brands and get introduced to newer tools. As a result, you can improve your social media reputation.
Started in 2007, Campaign Idea focuses on the exploding advertising, marketing, and media verticals in India. It covers the trending topics in digital media. The platform is recognized as a solo powerhouse of information to help online marketers with their marketing plans. The content is generally news and opinions from the digital world.
3. myHQ Digest
myHQ Digest makes it easier for entrepreneurs and startups to get access to work cafes and coworking spaces. While their primary business is to provide shared office spaces in Delhi, they run a curated blog to give readers an insight into the world of entrepreneurship, freelancing, and digital marketing.
Information shared on this blog is updated and well-researched. For instance, if you need to know about the leading digital marketing tools to use for brand growth, you will be able to find the required information. Moreover, the techniques and strategies to become an established freelancer are also easily available on MyHQ Digest.
4. Social Beat
Social Beat blogs cover a variety of topics. Their primary audience is digital marketers and CMOs willing to create a presence in the online world. They provide useful information to help brands learn of strategies that help to grow the business online. Their insights and goal-driven strategies also assist in generating the best ROI from digital marketing efforts.
Articles you may like:
- The Real Power Of Personalised Marketing And How Can Brands Ace It
- Top 8 Instagram Analytics Tool That Every Marketer Should Use In 2020
- 8 Benefits Of Social Media Marketing For Internet Startups & SMEs
Lighthouse Insights is a one-stop-shop for all you need to know around digital marketing. They provide the latest news and digital media trends. They are also one of the few digital marketing blogs in India that constantly interview eminent personalities from the creative world. Users can incredibly benefit from these articles as they contain vital digital facts and understandings.
Most users refer to afaqs to stay updated with the advertising world. For instance, if you want to know anything related to advertisements and marketing in the digital space, Afaqs is the place to be. The content strategy of Afaqs is different from most digital marketing blogs in India. It covers information about the who’s who of the industry and also evaluates online trending campaigns. It features guest articles by renowned personalities from the ad world along with social media statistics. Moreover, it shares updates about recent developments in the digital world.
7. Digital Vidya
One of the leading platforms to offer digital marketing courses, the blog covers everything about the digital world. You can find step-by-step guides for every digital platform. So, whether you are planning to launch your brand on Facebook or create an Instagram handle, this is where you need to start.
The blog enables you to learn how you can establish a presence in the online world through its content. In addition, Digital Vidya features case studies from various industries, which help brands as well as marketers.
8. Shout Me Loud
Started by Delhi-based blogging expert, Harsh Agarwal, Shout Me Loud is one of the award-winning digital marketing blogs in India. Through its content, it provides tips on SEO, WordPress, and affiliate marketing. It is the ideal resource for beginners who want to pursue blogging as a lucrative career opportunity. It comprises high-quality content with guidelines on how to become a successful entrepreneur with the help of blogging.
Influencers have become an important part of the digital ecosystem. Brands need to connect with influencers and spend on influencer marketing campaigns. Influencer.in acts as a mediator between brands and bloggers and influencers. The blog consists of relevant information for influencer marketing. It also shares crisp and insightful tips for bloggers. Undoubtedly, it is the one-stop destination for influencer marketing tactics and the latest news.
10. Exchange 4 Media
Exchange4Media started with a focus on the publishing industry. They created quality content for the media and advertising professionals. Over the years, it has evolved to become a resourceful portal catering to the entire media industry. It contains news, detailed opinions, and analytical data. It evaluates events and also tracks trends in the marketing world. Consequently, what sets Exchange4Media apart from other blogs of this niche is the fact that it covers all the branches of marketing – be it traditional or digital.
The world of digital marketing includes several aspects like content, audience, timing, marketing strategy, and more. You need to have the right content on the right platform at the right time for the right target audience to be successful in your efforts.
Some of these blogs focus on the kind of campaigns (content) you must use to engage your target audience. Others help you strategize on the platform you must use depending on the audience you are trying to reach out to.
You can use relevant information from a combination of the top digital marketing blogs in India to create a customized marketing plan for your brand. This plan will remain in sync with your brand’s goals and objectives.
Liked the above piece? Read more:
Q. How beneficial can be an already used marketing strategy in a similar concept?
A. Well, these strategies, even if used previously, may only map a rough road ahead. Most of the scenarios differ from each other in the marketing world and such strategies can be helpful but not ultimately definitive on the same.
Q. What is the importance of digital marketing in your startup?
A. Digital marketing drives the entire operational flow in a number of domains. It generates leads, is used for branding purposes or for simply informational purposes. Digital marketing is a pivotal element in any given startup’s overall growth.
Q. How can reading a blog on digital marketing be helpful?
A. For one, it keeps you updated on the latest trends. Industry insights and upcoming requirements on whole become easily accessible and it provides enough guidance and support to budding marketers and those seeking elementary skills of marketing.