13 Top Digital Marketing Influencers That Marketers & Founders Actively Follow

Digital marketing influencers are a sensation in the current marketing macrocosm. The internet has changed the way we work, shop, socialise, create and share information. More than 40% of the population has access to the internet today. In 1995, it was less than 1%. 

The marketing world has also changed with changing times, trends and technology. A generation ago we had only limited options for marketing – print ads, billboards, tv/radio commercials, door-to-door marketing but today everything happens online.

Do you know that there are over 25 million business profiles on Instagram and around 200 million users visit at least one business profile every day? From art to automobiles, clothing to concerts over 96 per cent of global brands market through Instagram. 

Businesses might find it difficult to keep up with the changing environment. You need a digital marketing goddess to thrive your business and understand the latest digital marketing strategies. 

Here are the top 13 digital marketing influencers that you should actively follow:

1) Neil Patel

digital marketing influencers - Neil Patel

Born in London, UK, Neil Patel is a 34-year-old digital marketing entrepreneur. With an estimated net worth of around 100 USD, he is a New York Times best selling author.

Besides that as per the Wall Street Journal, he is one of the top digital marketing influencers on the internet, Forbes categorises him as one of the top 10 digital marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Do we need to say more?

He is worldwide celebrated as a digital marketing daredevil. He is the king of kings when it comes to content marketing, keyword search, link building, conversion optimisation, marketing automation, search engine optimisation, landing page optimisation, social media optimisation, and more. 


2) Ann Handley

digital marketing influencers - Ann Handley

Digital marketing queen, writer, speaker Ann Handley inspires marketers to create marketing magic that gets tangible results. Her company, MarketingProfs, is a marketing training and education company with over 600,000 subscribers.



3) Jay Baer

digital marketing influencers - Jay Baer

Jay is a Hall of Fame speaker and emcee. He is a New York Times best-selling author of six books, a web genius and a 7th-generation entrepreneur. He is also the founder of five, multi-million dollar companies.

Jay brings 26 years of marketing and customer experience expertise and has worked with more than 700 companies, including 36 of the FORTUNE 500. In his keynote, Jay teaches how to build businesses by giving customers a differentiated experience.

He delivers programs that are the perfect blend of practical, real-world guidance and inspirational, big thinking. 


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4) Jeff Bullas

digital marketing influencers - Jeff Bullas

Jeff has an endless list of recognitions, mentions, appearances and reaches as one of the most prominent digital marketing influencers in the world with expertise in social media, content marketing, and blogging too.

His engaging writing style and the quality of his content means his blog gets over 4 million annual page views. 


5) Lilach Bullock

digital marketing influencers - Lilach Bullock

Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and one of the best digital marketing influencers.

Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.


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6) Pam Moore

digital marketing influencers - Pam Moore

Pam Moore is one of the most in-demand international keynote speakers in the world. Pam has presented for IBM, Adobe, Lowes Home Improvement, GolfWeek, British Council, Sony Playstation, Polish Insurance Association, Chick-Fil-A, Internet World, IDG, Webbdagarna, Caribbean Association of Corporate Counsel, International Classified Media Association, Social Media Marketing World, Hubspot Inbound, Social Media Strategies Summit.


7) Pat Flynn

digital marketing influencers - Pat Flynn

Pat Flynn is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. Pat is routinely praised for his authentic leadership style and business principles.

Forbes recently named him one of the ten most transparent leaders in business. The New York Times profiled him as a case study in smart online business building. And countless podcasts and blogs have featured his story and the techniques he uses to manage and grow the audience.


8) Joe Pulizzi

digital marketing influencers - Joe Pulizzi

Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World.

He has also been honoured with the John Caldwell Lifetime Achievement Award from the Content Council. Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.


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9) Rand Fishkin

digital marketing influencers - Rand Fishkin

Rand Fishkin is the founder and former CEO of one of the world’s fastest-growing software companies – Moz, co-author of 2 SEO books and the co-founder of Inbound.org. Rand is one of the best-known digital marketing influencers in the world.

You’ll love Rand both for his in-depth technical knowledge of SEO best practice and for his understanding of how the human mind influences search.

Whether he’s writing about canonicalization, SEO strategy, content marketing, consumer intent or a new Google update, Rand sure knows how to convey a message clearly, concisely and bang on point.


10) Larry Kim

digital marketing influencers - Larry Kim

Larry Kim is a prominent pay-per-click expert and the founder of WordStream and CEO of MobileMonkey. He is also a writer of four award-winning books and a regular contributor to Forbes, Inc. and Search Engine Land.

Larry is widely considered one of the most popular digital marketing influencers in the marketing world and thought leaders in digital marketing today. 


11) Matt Bailey

digital marketing influencers - Matt Bailey

Matt Bailey taught Google employees how to understand and use Google Analytics.  He guided Experian on how to present data. He developed online marketing training for both Proctor and Gamble and Johnson & Johnson and presented analytics methodologies to Disney, ABC & ESPN.

Matt Bailey successfully dismantles the complexity of online marketing into practical, understandable concepts. Since 1998, Matt has taught at over 1,000 companies, conferences and workshops.

He is one of the highest-rated speakers worldwide for his ability to communicate complex information in a practical, humorous way.


12) Oli Gardner

digital marketing influencers - Oli Gardner

Unbounce.com’s co-founder Oli Gardner is a writer and speaker who’s passionate about conversion-centred digital marketing.

He prides himself on being one of the early pioneers of content marketing, and because of that, he’s helped position Unbounce as a leader in the world of landing pages.

Another cool fact: he’s from Scotland, and sometimes presents at speaking engagements wearing a traditional kilt.


13) John Rampton

digital marketing influencers - John Rampton

John Rampton is an Internet marketing guru, an investor, an entrepreneur, and a startup enthusiast. The founder of Due – the online payment company, he was recently ranked second in Entrepreneur magazine’s list of Top 50 Online Influencers in the World.

Time called him a marketing expert, a fact that was never in doubt as he advises numerous companies in and around the San Francisco Bay area. 


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