Top 10 Payment Gateways In India For Startups & SMEs

The e-commerce industry is growing exponentially in India and expanding across Asia. This is because it is no longer taxing to receive online payments. It is made extremely simple with remarkable transformation in the market with the presence of these top 10 payment gateways in India.

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What Is a Payment Gateway?

A payment gateway refers to an application that makes the process of online payment easy and simple. It is a medium connecting the merchant’s website or mobile application with the bank. When you use a payment gateway to complete a transaction, the merchant’s website sends your payment information (debit/credit card or net banking details) to the gateway for verification.

The payment gateway confirms the details with the bank and the amount is released from your bank account for transferring it into the merchant’s bank account. 

Top 10 Payment Gateways in India

Here are the top 10 payments gateways in India that most online businesses use:

1. PayU

Emerged in 2011, PayU is a market leader in the payment gateway aggregator space. It is a part of the Naspers group and backed by Prosus, a global internet company and one of the largest technology investors globally. With a customer base of over 5 lakh merchants in India, giants like Amazon, Myntra, Netflix, and Zomato, including start-ups, SMBs, and large enterprises. PayU has the highest coverage in terms of direct integrations with almost all major banks and networks.

Known for its best-in-class transaction success rates and customer service, PayU helps businesses accept and disburse payments. It offers 150+ digital payment options, including UPI, credit and debit cards, static and dynamic QR, EMI, BNPL, cross-border payments, and net banking. PayU also offers priority and advance settlement options, improving a business’s access to working capital. It also offers great solutions like Pay with Rewards and Offer Engine that help build customer loyalty. 

For more details, check out: https://payu.in/payment-gateway/ 

 

2. Razorpay

top 10 payment gateways in india - Razorpay

Founded in 2013 by an IIT Roorkee alumni, Razorpay – manages the marketplace, automates bank transfers, collects recurring payments, shares invoices and avails working capital loans for its users.

The Unicorn Startup has a total $1B valuation with over $200M funding to date and has helped 8,00,000+ businesses to solve the problem of digital payments. The company focuses on the Indian market and provides 24/7 customer support. Razorpay supports various payment methods including credit and debit cards, net banking, wallets, and UPI. Razorpay also has a business banking arm, RazorpayX to make end-to-end money movement easier.

For more details, check out: https://razorpay.com/

3. CC Avenue

CCAvenue

CCAvenue started in 2001 and is one of the oldest in its domain. It is one of the biggest payment gateway providers and supports more than 200 payment options.

CCAvenue allows customers to use major credit cards such as MasterCard, Visa, Diners Club, Amex, etc. It also includes other payment options including Retry Availability & Customization, Analytics, Audit, and Multiple Currency Processing. CCAvenue can be integrated with your website for free as soon as your website is live. 

For more details, check out: https://www.ccavenue.com/

 

4. DirecPay

Direcpay is part of the Times Group. It is one of the most reliable payment gateways in India. It supports different types of debit and credit cards. Business owners can integrate the payment gateway on their website and start receiving mobile payments as well as payments made using net banking. 

The gateway is Norton Secure and PCI DSS certified. It has a simple registration and flexible payment process, including EMI options. 

For more details, check out: https://www.direcpay.com/direcpay/home.jsp 

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5. Juspay

top 10 payment gateways in india - Juspay

Started in 2012, Juspay is a secure payment gateway known for offering Secure 1-Click and express checkout features.

It automatically processes OTP from SMS and efficiently manages the network to lessen the loading time of a page. The payment gateway is claimed to process over 4 million transactions in a month for renowned brands such as Amazon, MobiKwik, Yatra, MakeMyTrip, Snapdeal, Freecharge, BookMyShow, etc. 

For more details, check out: https://www.juspay.in/

 

6. Bill Desk

top payment gateway in india - Billdesk

BillDesk was founded in 2000 and offers payment gateway solutions to merchants in financial services, retail, e-commerce, and more.

The setup is free yet merchants need to pay a transaction fee on every transaction. The transaction charges differ depending on the modes of payment.

For more details, check out: https://billdesk.com/

7. PayPal

PayPal is one of the most popularly used payment gateways across the world. It completes around 8 million payments daily.

It is easy to request and send payments on the platform and also allows customers to generate invoices and receipts for their transactions. The platform has more than 200 million active accounts and supports payments in 100 currencies. 

The payment gateway is undoubtedly the first choice for businesses that expect a large number of international payments. 

For more details, check out: https://www.paypal.com/in/home

8. Instamojo

Instamojo logo

Instamojo is India’s largest on-demand payments and e-commerce platform that empowers over 15,00,000 micro-entrepreneurs, startups, MSMEs, to start, manage, and grow their business online across mobile and web, with just a bank account and phone number, in a few minutes.

Instamojo is a free payment gateway in India with no setup and maintenance costs. It is 100% secure with integrated online payment gateway services and supports net banking, credit, and debit cards, UPI etc. You can download the Instamojo app via Playstore on your Android devices.

For more details, check out: https://www.instamojo.com/

9. MobiKwik

top payment gateway in india - MobiKwik

MobiKwik is both a payment gateway and a digital wallet. The setup and integration process is easy and does not take long.

Merchants and e-commerce business owners can set up an account in 2-5 business days. The payment gateway is popular in India and provides services for payment via debit and credit cards as well as other internet banking methods. You can access your MobiKwik account using Android, iOS and Windows devices. 

For more details, check out: https://pay.mobikwik.com/

10. Paytm

Based in Noida, Paytm is an Indian provider of financial services and digital payments. Vijay Shekhar Sharma launched it in 2010 under One97 Communications. Paytm not only has a popular consumer app but also a reliable payment gateway that is available to be used by companies.

The same technology that supports some of India’s biggest brands and even the Paytm App is used to power the Paytm Payment Gateway. All significant payment methods are supported by the payment gateway, including domestic and international credit and debit cards, net banking, UPI, Paytm Wallet, and Paytm PostPaid.

The initial setup fees and annual maintenance charges used to be INR 5,000 but it has been waived as of now. Paytm doesn’t charge any transaction fees for all startups. Details of the business’s bank account and registration are required for new merchant accounts. After submitting the required paperwork, a merchant can activate the Paytm Payment gateway within two days. 

For more details, check out: https://paytm.com/

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Benefits of a Payment Gateway

Most e-commerce platforms and online websites that need to complete financial transactions are using payment gateways today. This is because of the several benefits the top 10 payment gateways in India have to offer:

  • Secure transactions
  • Expanded customer base
  • Faster transaction processing
  • Bundled with a shopping cart
  • Improved convenience

If payment gateways do not exist, a merchant would have to reach out to each banking partner individually to enable payments. A payment gateway solves this hassle and makes the entire process more streamlined and secure.

How To Select the Best Payment Gateway?

If you are a startup or an established player stepping into the world of e-commerce, you will need a payment gateway to receive money from your customers. However, selecting the right one for you can be challenging. 

Most business owners decide to go with one of the top 10 payment gateways in India. While this is a good idea, any random payment gateway that is among the best might not match all your requirements.

Here are certain tips that you need to keep in mind before signing up with a payment gateway company:

a) Setup fee / Transaction charges: Startups might not want to pay setup charges and should accordingly select a payment gateway. Similarly, established brands would want to go for lower transaction charges.

b) Automatic Billing: Do you need Automatic Billing Support? If you offer an annual subscription, you must partner with a payment gateway that supports the automatic payment of recurring plans. 

c) Change as per requirements: You are not marrying a payment gateway. This means that you can change from one payment gateway to another depending on how the situation of your platform changes and the number of transactions you are completing.

d) CMS support: Check with your payment gateway if they support the CMS of your e-commerce platform.

e) Overseas customers: If you are selling internationally, make sure that your payment gateway allows the use of foreign credit cards.

f) Reputation: Evaluate the current reputation of the company to be sure that it is credible and has satisfied customers. 

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FAQs on Top Payment Gateways in India

Some of the Frequently Asked Questions regarding Top Payment Gateways are: 

Which payment gateway is best? 

PayU is renowned for its top-notch customer service and transaction success rates, making it the best payment gateway. It offers 150+ digital payment options, including UPI, credit and debit cards, static and dynamic QR, EMI, BNPL, cross-border payments, and net banking. It also offers great solutions.

Which is a famous payment gateway? 

Google Pay or GPay provides financial incentives to businesses depending on the number of transactions they execute over a set period of time. Consumers are also rewarded with similar offers, and this makes GPay famous amongst people.

Which payment gateway is best in India? 

Razorpay focuses on the Indian market and provides 24/7 customer support. It lets you make payments without complications, making it the best payment gateway in India. It also supports many leading wallets in India, including JioMoney, Mobikwik, Airtel Money, FreeCharge, OlaMoney, and PayZapp.

Which payment gateway is free? 

PayPal and Paytm are some of the payment gateways that do not charge any setup or annual maintenance fee to their merchants to use their payment gateway. PayU is a free payment gateway as well since they do not charge any setup or annual maintenance fees, but they charge a small transaction fee. 

Which payment gateway does Zomato use? 

After going public, Zomato established a wholly-owned subsidiary to manage digital payments and payment gateway services. Zomato Payments Private Limited is the name of the newly created division (ZPPL). 

What is Citrus Pay payment gateway?

Citrus Pay was one of the top 10 payment gateways in India. It offered a wide range of payment options including major credit cards like MasterCard, American Express, Visa, etc. The payment gateway is secure since it has developed high levels of security. The company also has subsidiary services like Citrus Cube (an online application for paying bills) and Citrus Cash (an online wallet). It has been acquired by PayU and the merged company’s revenue has increased by 2.5 times after the acquisition.

Some customers feel that the onboarding process is cumbersome with the need to submit many documents in hard and soft copy forms. However, the resulting fast and secure transactions on your website make the process worth the effort. 

It Is Important To Choose Your Payment Gateway Carefully 

You can choose a payment gateway for your e-commerce platform depending on your business field, location, and size. Although each of them can adapt as per your requirements, you will need to discuss in detail with the company representatives to find and integrate the best out of the top 10 payment gateways in India.

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