The e-commerce industry is growing exponentially in India and expanding across Asia. This is because there is no longer taxing to receive online payments. It is made extremely simple with remarkable transformation in the market and the with the presence of these top 10 payment gateways in India.
What is a Payment Gateway?
A payment gateway refers to an application that makes the process of online payment easy and simple. It is a medium connecting the merchant’s website or mobile application with the bank. When you use a payment gateway to complete a transaction, the merchant’s website sends your payment information (debit/credit card or net banking details) to the gateway for verification.
The payment gateway confirms the details with the bank and the amount is released from your bank account for transferring it into the merchant’s bank account.
Benefits of a Payment Gateway
Most e-commerce platforms and online websites that need to complete financial transactions are using payment gateways today. This is because of the several benefits the top 10 payment gateways in India have to offer:
- Secure transactions
- Expanded customer base
- Faster transaction processing
- Bundled with shopping cart
- Improved convenience
If payment gateways do not exist, a merchant would have to reach out to each banking partner individually to enable payments. A payment gateway solves this hassle and makes the entire process more streamlined and secure.
How to select the best Payment Gateway?
If you are a startup or an established player stepping into the world of e-commerce, you will need a payment gateway to receive money from your customers. However, selecting the right one for you can be challenging.
Most business owners decide to go with one from the top 10 payment gateways in India. While this is a good idea, any random payment gateway that is among the best might not match all your requirements.
Here are certain tips that you need to keep in mind before signing up with a payment gateway company:
a) Setup fee / Transaction charges: Startups might not want to pay setup charges and should accordingly select a payment gateway. Similarly, established brands would want to go for lower transaction charges.
b) Automatic Billing: Do you need Automatic Billing Support? If you offer an annual subscription, you must partner with a payment gateway that supports the automatic payment of recurring plans.
c) Change as per requirements: You are not marrying a payment gateway. This means that you can change from one payment gateway to another depending on how the situation of your platform changes and the number of transactions you are completing.
d) CMS support: Check with your payment gateway if they support the CMS of your e-commerce platform.
e) Overseas customers: If you are selling internationally, make sure that your payment gateway allows the use of foreign credit cards.
f) Reputation: Evaluate the current reputation of the company to be sure that it is credible and has satisfied customers.
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Top 10 Payment Gateways in India
Here are the top 10 payments gateways in India that most online businesses use:
The payment gateway supports approximately 2,20,000 small businesses in India and is one of the largest multi-payment networks in the country.
It is different from other payment gateways in the way that its set up is free of cost and takes only 2 minutes. Some of the other key highlights are no annual maintenance cost, simple APIs, a free online store to sell items, and payment completion using links on Facebook, Twitter, Whatsapp, and SMS.
For more details, check out: https://www.instamojo.com/
2) CC Avenue
The payment gateway started in 2001 and is one of the oldest in its domain. It is one of the biggest payment gateway providers and supports more than 200 payment options.
CCAvenue allows customers to use major credit cards such as MasterCard, Visa, Diners Club, Amex, etc. It also includes other payment options including Retry Availability & Customization, Analytics, Audit, and Multiple Currency Processing. CCAvenue can be integrated with your website for free as soon as your website is live.
For more details, check out: https://www.ccavenue.com/
3) Citrus Pay
Citrus Pay is one of the top 10 payment gateways in India. It offers a wide range of payment options including major credit cards like MasterCard, American Express, Visa, etc.
The payment gateway is secure since it has developed high levels of security. The company also has subsidiary services like Citrus Cube (an online application for paying bills) and Citrus Cash (an online wallet).
Some customers feel that the onboarding process is cumbersome with the need to submit many documents in hard and soft copy forms. However, the resulting fast and secure transactions on your website make the process worth the effort.
For more details, check out: https://consumers.citruspay.com/
Direcpay is part of the Times Group. It is one of the most reliable payment gateways in India. It supports different types of debit and credit cards. Business owners can integrate the payment gateway on their website and start receiving mobile payments as well as payments made using net banking.
The gateway is Norton Secure and PCI DSS certified. It has a simple registration and flexible payment process, including EMI options.
Started in 2012, Juspay is a secure payment gateway known for offering Secure 1-Click and express checkout features.
It automatically processes OTP from SMS and efficiently manages the network to lessen the loading time of a page. The payment gateway is claimed to process over 4 million transactions in a month for renowned brands such as Amazon, MobiKwik, Yatra, MakeMyTrip, Snapdeal, Freecharge, BookMyShow, etc.
For more details, check out: https://www.juspay.in/
6) Bill Desk
BillDesk was founded in 2000 and offers payment gateway solutions to merchants in financial services, retail, e-commerce, and more.
The setup is free yet merchants need to pay a transaction fee on every transaction.
The transaction charges differ depending on the modes of payment. For more details, check out: https://billdesk.com/
PayPal is one of the most popularly used payment gateways across the world. It completes around 8 million payments daily.
It is easy to request and send payments on the platform and also allows customers to generate invoices and receipts for their transactions. The platform has more than 200 million active accounts and supports payments in 100 currencies.
The payment gateway is undoubtedly the first choice for businesses that expect a large number of international payments.
For more details, check out: https://www.paypal.com/in/home
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Founded in 2013 by an IIT Roorkee alumni, Razorpay tries to make it easier for merchants to integrate and process transactions.
The company focuses on the Indian market and provides 24/7 customer support. Razorpay supports various payment methods including credit and debit cards, net banking, wallets, and UPI.
For more details, check out: https://razorpay.com/
MobiKwik is both a payment gateway and a digital wallet. The setup and integration process is easy and does not take long.
Merchants and e-commerce business owners can set up an account in 2-5 business days. The payment gateway is popular in India and provides services for payment via debit and credit cards as well as other internet banking methods. You can access your MobiKwik account using Android, iOS and Windows devices.
For more details, check out: https://pay.mobikwik.com/
With a worldwide presence, PayU is one of the largest payment gateways in India. It records an incredible conversion rate of 12% and is recognized for its customer service.
The platform is integrated with some of the top e-commerce players of the country like Snapdeal and Jabong.
When you reach out to PayU India, you will be offered four pricing packages. Each package has different features such as Multi-Currency Gateway, IVR Payment, Risk Management System, Store Card feature, Payment Analytics, and Mobile optimised payment page.
For more details, check out: https://payu.in/
You can choose a payment gateway for your e-commerce platform depending on your business field, location, and size. Although each of them can adapt as per your requirements, you will need to discuss in detail with the company representatives to find and integrate the best out of the top 10 payment gateways in India.
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